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Loom

Maybe

Products sell for $37.93 on average, inside the sweet spot. But demand is soft, at -31.0% this quarter, so Loom is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$1.1M/yr1.4M searches / yr
90-day growth
-31.0%search demand this quarter
Competition
30%top-5 click share · 46 brands · 80 sellers

Flapen Score

Loom against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Loom is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Loom market on Amazon at a glance

Shoppers on Amazon United States searched for Loom 1.4M times last year and spent an estimated $1.1M. The top 5 brands take 42% of clicks. Demand peaks in Nov–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.1M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
2.1%
Market size, estimated
$1.1Ma year
Peak month
December2.7× the quietest month
Top search term
loom295K searches a year

02 · Price

A sale here is worth $37.93.

Listings sell for $37.93 on average, from $6.79 to $252.05. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $37.93 that is $9K to $19K a year per listing.

Average price
$37.93inside the $15 to $100 sweet spot
Price range
$6.79–$252.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$9K–$19K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #46 within Knitting & Crochet. It carries 5,954 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#46in Knitting & Crochet
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
5,954per listing
Listings tracked
60

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
38 months

Products

Top Loom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

46 rising

Sellers

80

Top-5 brand share

42%

Top 20: 78%

Top-5 click share

30%

Top 20: 67%

Open market

55%

  • Brand 113%
  • Brand 212%
  • Brand 37%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Loom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Loom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loom295K/yr
  • weaving loom161K/yr
  • knitting loom178K/yr
  • weaving loom for kids92K/yr
  • loom kit82K/yr
  • loom knitting142K/yr
  • weaving50K/yr
  • weaving loom for adults64K/yr
  • weaving kit33K/yr
  • looms44K/yr

Reviews and returns

What reviews say buyers love and hate about Loom

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Quality-Overall”
1.9%of orders come back
“some quality control complaints”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Loom questions

Answered from the same tracked data.