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Liquid White Oil Paint

Fail

The top 5 brands take 100% of clicks, so Liquid White Oil Paint is a Fail.

Flapen Score
36
36 / 100
Ranks 4,076 of 4,656 Arts, Crafts & Sewing niches · −10 vs the category median of 46
Market size
$94K/yr43K searches / yr
90-day growth
-27.3%search demand this quarter
Competition
97%top-5 click share · 3 brands · 26 sellers

Flapen Score

Liquid White Oil Paint against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Liquid White Oil Paint is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid White Oil Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid White Oil Paint 43K times last year and spent an estimated $94K. All 3 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-27.3%
Conversion, latest week
10.4%
Market size, estimated
$94Ka year
Peak month
January2.0× the quietest month
Top search term
liquid white oil paint19K searches a year

02 · Price

A sale here is worth $20.93.

Listings sell for $20.93 on average, from $9.27 to $48.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At $20.93 that is $10K to $16K a year per listing.

Average price
$20.93inside the $15 to $100 sweet spot
Price range
$9.27–$48.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
$10K–$16K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #743 within Painting. It carries 3,559 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#743in Painting
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,559per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Liquid White Oil Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

26

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 25%
  • Brand 34%

Demand

Liquid White Oil Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Liquid White Oil Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid white oil paint19K/yr
  • liquid white11K/yr
  • bob ross liquid white9K/yr
  • magic white oil paint3K/yr
  • liquid white for oil painting1K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid White Oil Paint

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Paint Quality”
0.9%of orders come back
“Also: this product does not magically help you paint like Bob Ross”
A buyer, on “Paint Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid White Oil Paint questions

Answered from the same tracked data.