liquid white oil paint
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.93avg listing price — sweet spot $15–$100
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Great$9.27–$48.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,559.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$94K$94K/yr · 43K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-27.3%90-day search growth — must beat 0% to launch
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid white oil paint is a $94K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 36/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
liquid white oil paint market data
- Units sold / yr
- 4K–5K
- avg 500–750/product
- Revenue / yr
- $84K–$105K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #743
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 1.3%
- Avg brand age
- 83 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
26
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Bob Ross92%
- U.S. Art Supply5%
- Liquitex4%
Demand & seasonality
Weekly Amazon search volume, last 75 weeks — -27.3% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.0×
Top liquid white oil paint search terms
- liquid white oil paint19K/yr
- liquid white11K/yr
- bob ross liquid white9K/yr
- magic white oil paint3K/yr
- liquid white for oil painting1K/yr
Top liquid white oil paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bob Ross Liquid White Oil Paint 237ml jar (750006207)
Bob Ross$18.744.7★1,701 rev
Bob Ross Liquid White 473ml
Bob Ross$23.914.7★2,134 rev
Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear
Bob Ross$48.624.7★1,324 rev
U.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.994.7★5,543 rev
Liquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★10,483 rev
Newest
by launch dateU.S. Art Supply White Gesso Primer - 16.9oz (500ml) for Oil & Acrylic Paint - Superior Coverage Canvas Prep Mixable White Gesso Paint Artists
U.S. Art Supply$14.995,543 rev
Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear
Bob Ross$48.621,324 rev
Bob Ross Liquid White 473ml
Bob Ross$23.912,134 rev
Bob Ross Acrylic White 100ml Multi
Bob Ross$10.06171 rev
Bob Ross Liquid White Oil Paint 237ml jar (750006207)
Bob Ross$18.741,701 rev
Trending
90-day click momentumLiquitex BASICS Gesso Surface Prep Medium 473ml (16-oz) Bottle White
Liquitex$9.274.8★
Bob Ross Acrylic White 100ml Multi
Bob Ross$10.064.4★
Bob Ross 3-Piece 8oz Basecoat Set - White Black Clear
Bob Ross$48.624.7★
Bob Ross Liquid White Oil Paint 237ml jar (750006207)
Bob Ross$18.744.7★
Bob Ross Liquid White 473ml
Bob Ross$23.914.7★
What buyers say about liquid white oil paint
What buyers praise and complain about, mined from review topics.What buyers love
“It is a good primer”
“For painting, it provides a nice smooth surface”
“Product is as advertised”
“With proper application of this product will create an effect that happens almost automatically”
“Great coverage”
“Easy to use”
“The thickness is perfect”
“Perfect for blending colors with oil base paints”
“Always the best option to use for wet-on-wet technique”
“No heavy odors”
What buyers complain about
“Also: this product does not magically help you paint like Bob Ross”
“this gesso smell so bad i need my refund back, i don't have opnened until today, it gave me a lot of irritats my thorught and my eyes, please give my refund back for this item because is very toxic”
“One of my jars leaked all over”
“had to clean up sometimes”
“is like the cheap acrylics”
“Quality comes with price”
“Its very expensive to buy”
“Maybe it was old”
“To me, it's thin,”
Top return reasons
Common questions
- Is liquid white oil paint profitable to sell on Amazon United States?
- The niche generates $94K/yr across 6 tracked products. 90-day search growth is -27.3%. Flapen's verdict: Skip it (36/100).
- How competitive is the liquid white oil paint niche?
- 3 brands and 26 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liquid white oil paint?
- Top complaints mined from reviews: Paint Quality, Smell, Leak-Proof. The return rate is 0.9%.
- When does demand for liquid white oil paint peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the liquid white oil paint niche?
- Listings span $9.27–$48.62; the average listing price is $20.93 (sweet spot $15–$100). The average incumbent carries 3,559 reviews — the moat a new listing must climb.