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Liquid Watercolor

Maybe

Products sell for $29.57 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Liquid Watercolor is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$249K/yr175K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
65%top-5 click share · 9 brands · 21 sellers

Flapen Score

Liquid Watercolor against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Liquid Watercolor is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Watercolor market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Watercolor 175K times last year and spent an estimated $249K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.

Searches, last 12 months
175K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
4.8%
Market size, estimated
$249Ka year
Peak month
June1.5× the quietest month
Top search term
liquid watercolor paint68K searches a year

02 · Price

A sale here is worth $29.57.

Listings sell for $29.57 on average, from $13.14 to $53.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $29.57 that is $15K to $22K a year per listing.

Average price
$29.57inside the $15 to $100 sweet spot
Price range
$13.14–$53.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$15K–$22K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #477 within Painting. It carries 1,114 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#477in Painting
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,114per listing
Listings tracked
16

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Liquid Watercolor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

21

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

5%

  • Brand 145%
  • Brand 226%
  • Brand 316%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Liquid Watercolor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Liquid Watercolor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid watercolor paint68K/yr
  • liquid watercolor46K/yr
  • liquid watercolors16K/yr
  • liquid water color11K/yr
  • colorations liquid watercolor paint5K/yr
  • liquid water colors6K/yr
  • liquid watercolor paint for kids5K/yr
  • liquid water color paint3K/yr
  • washable liquid watercolor3K/yr
  • watercolor liquid3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Watercolor

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Color”
17%of negative reviews mention “Paint Quality”
1.2%of orders come back
“The issue with tubes is that once you squeeze out the paint”
A buyer, on “Paint Quality”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Liquid Watercolor questions

Answered from the same tracked data.