liquid watercolor
Worth a lookShows a sweet-spot price point ($29.57 avg), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.
Avg price
Incredible$29.57avg listing price — sweet spot $15–$100
Price range
Great$13.14–$53.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Good1,113.88avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Market size
Okay$249K$249K/yr · 175K searches
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid watercolor is a $249K/yr Amazon United States market (175K searches/yr). The top 5 brands hold 93% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
liquid watercolor market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- $296K–$370K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #477
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.8%
- Avg brand age
- 57 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
21
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
5%
- Colorations45%
- Nicpro26%
- S&S Worldwide16%
- Dr. Ph. Martin's3%
- Ecoline3%
- milo2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top liquid watercolor search terms
- liquid watercolor paint68K/yr
- liquid watercolor46K/yr
- liquid watercolors16K/yr
- liquid water color11K/yr
- colorations liquid watercolor paint5K/yr
- liquid water colors6K/yr
- liquid watercolor paint for kids5K/yr
- liquid water color paint3K/yr
- washable liquid watercolor3K/yr
- watercolor liquid3K/yr
Top liquid watercolor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colorations - LWPACK Liquid Watercolor Paint 4 fl oz Set of 6 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool Effects Versatile Gift
Colorations$20.424.5★1,434 rev
Colorations Liquid Water Color Paints Set of 6 2 OZ EA Blue Green Red Purple Yellow Orange Party Favors Craft & Glue Dye
Colorations$15.784.6★194 rev
Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
Nicpro$16.384.6★104 rev
S&S Worldwide Color Splash! Liquid Watercolor Paint 10 Vivid Colors 8-oz Flip-Top Bottles for All Watercolor Painting Use to Tint Slime Clay Glue Shaving Cream Non-Toxic. Multicolor
S&S Worldwide$33.504.6★3,008 rev
Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts
Nicpro$28.834.6★22 rev
Newest
by launch date
CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)
CSY art gallery$19.488 rev
Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts
Nicpro$28.8322 rev
Nicpro 12 Colors Liquid Watercolor Paint Set 8.45oz Large Bulk Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
Nicpro$33.54104 rev
Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
Nicpro$16.38104 rev
Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use
Amazon Basics$14.10947 rev
Trending
90-day click momentumNicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts
Nicpro$28.834.6★
CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)
CSY art gallery$19.484.3★
Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
Nicpro$16.384.6★
Colorations PLWS Liquid Watercolor Paint 8 fl oz Set of 8 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool effects Versatile Gift
Colorations$38.704.5★
Color Splash!-mp-PT3265 8-oz. Liquid Watercolor Paint (Pack of 6)
S&S Worldwide$24.894.6★
What buyers say about liquid watercolor
What buyers praise and complain about, mined from review topics.What buyers love
“The colors are incredibly vibrant”
“Great for crafts”
“The paints were great”
“Super easy to use”
“Reasonable price”
“Easy to clean”
“And it is strong”
“Definitely one of my favorite art supply purchases lately”
“Ok, these are an absolutely criminal amount of fun”
“So far, I'm really enjoying experimenting with these liquid watercolors and seeing how they flow and blend”
What buyers complain about
“The issue with tubes is that once you squeeze out the paint”
“not at all like a water color”
“Bottles leak”
“Poor quality and pigmentation”
“The bottles are large”
“the names dont match what the actual color should be”
“It was difficult to maintain consistent washes or softer transitions without fighting the medium”
“I expected a bit more considering I spent $41+”
“Thinner than another brand”
“they leave intense stains that are extremely difficult to remove”
Top return reasons
Common questions
- Is liquid watercolor profitable to sell on Amazon United States?
- The niche generates $249K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the liquid watercolor niche?
- 9 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in liquid watercolor?
- Top complaints mined from reviews: Paint Quality, Color, Leak-Proof. The return rate is 1.2%.
- When does demand for liquid watercolor peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the liquid watercolor niche?
- Listings span $13.14–$53.61; the average listing price is $29.57 (sweet spot $15–$100). The average incumbent carries 1,114 reviews — the moat a new listing must climb.