Liquid Watercolor
MaybeProducts sell for $29.57 on average, inside the sweet spot. But the top 5 brands take 93% of clicks, so Liquid Watercolor is a Maybe.
- Flapen Score
- 50 / 100Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 4650
- Market size
- $249K/yr175K searches / yr
- 90-day growth
- +10.0%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 21 sellers
Flapen Score
Liquid Watercolor against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Liquid Watercolor is stronger. Inside it, weaker.
Market
The Liquid Watercolor market on Amazon at a glance
Shoppers on Amazon United States searched for Liquid Watercolor 175K times last year and spent an estimated $249K. The top 5 brands take 93% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 4.8% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $249K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +10.0%
- Conversion, latest week
- 4.8%
- Market size, estimated
- $249Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- liquid watercolor paint68K searches a year
02 · Price
A sale here is worth $29.57.
Listings sell for $29.57 on average, from $13.14 to $53.61. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $29.57 that is $15K to $22K a year per listing.
- Average price
- $29.57inside the $15 to $100 sweet spot
- Price range
- $13.14–$53.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $15K–$22K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #477 within Painting. It carries 1,114 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #477in Painting
- Average rating
- 4.54 starsAmazon United States average 4.42 stars
- Average reviews
- 1,114per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Liquid Watercolor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Colorations - LWPACK Liquid Watercolor Paint 4 fl oz Set of 6 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool Effects Versatile Gift
- Price
- $20.42
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 10y ago

Colorations Liquid Water Color Paints Set of 6 2 OZ EA Blue Green Red Purple Yellow Orange Party Favors Craft & Glue Dye
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 4y ago

Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

S&S Worldwide Color Splash! Liquid Watercolor Paint 10 Vivid Colors 8-oz Flip-Top Bottles for All Watercolor Painting Use to Tint Slime Clay Glue Shaving Cream Non-Toxic. Multicolor
- Price
- $33.50
- Rating
- 4.6/5
- Reviews
- 3,008
- Age
- 7y ago

Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts
- Price
- $28.83
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts
- Price
- $28.83
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 5mo ago

CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)
- Price
- $19.48
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 5mo ago

Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Colorations PLWS Liquid Watercolor Paint 8 fl oz Set of 8 Non-Toxic Painting Kids Craft Hobby Fun Water Color Posters Cool effects Versatile Gift
- Price
- $38.70
- Rating
- 4.5/5
- Reviews
- 1,434
- Age
- 11y ago

Color Splash!-mp-PT3265 8-oz. Liquid Watercolor Paint (Pack of 6)
- Price
- $24.89
- Rating
- 4.6/5
- Reviews
- 3,008
- Age
- 21y ago
Newest
by launch date
CSY Art Gallery Concentrated Liquid Watercolor Ink Set-6-Piece Set-Non-Toxic-Ideal for Painting Art Crafts Hobbies and Creative Projects (Monets Garden Set)
- Price
- $19.48
- Rating
- 4.3/5
- Reviews
- 8
- Age
- 5mo ago

Nicpro 12 Colors Liquid Watercolor Paint Set 30ml (1oz) Ink Dropper Bottles Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Calligraphy Illustration Journaling & Crafts
- Price
- $28.83
- Rating
- 4.6/5
- Reviews
- 22
- Age
- 5mo ago

Nicpro 12 Colors Liquid Watercolor Paint Set 8.45oz Large Bulk Liquid Watercolor Paint Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
- Price
- $33.54
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Nicpro 6 Colors Liquid Watercolor Paint Set 4oz Liquid Watercolor Paint Vibrant Colors & Non-Toxic Water Colors Painting Supplies for Art Activity Craft DIY Poster School Home Classroom Party
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 104
- Age
- 1y ago

Amazon Basics Vibrant Watercolor Paint Set Tubes 24 Assorted Colors 0.4oz Easy to Mix and Use
- Price
- $14.10
- Rating
- 4.4/5
- Reviews
- 947
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
21
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
5%
- Colorations45%
- Nicpro26%
- S&S Worldwide16%
- Dr. Ph. Martin's3%
- Ecoline3%
- milo2%
- Open — no brand owns it (3 brands, 5%)
Demand
Liquid Watercolor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Liquid Watercolor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- liquid watercolor paint68K/yr
- liquid watercolor46K/yr
- liquid watercolors16K/yr
- liquid water color11K/yr
- colorations liquid watercolor paint5K/yr
- liquid water colors6K/yr
- liquid watercolor paint for kids5K/yr
- liquid water color paint3K/yr
- washable liquid watercolor3K/yr
- watercolor liquid3K/yr
Reviews and returns
What reviews say buyers love and hate about Liquid Watercolor
We read the reviews and the return reasons for every product selling here.
“The issue with tubes is that once you squeeze out the paint”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Liquid Watercolor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









