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Liquid Sculpey

Fail

The top 5 brands take 100% of clicks, so Liquid Sculpey is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$30K/yr129K searches / yr
90-day growth
+7.0%search demand this quarter
Competition
72%top-5 click share · 4 brands · 57 sellers

Flapen Score

Liquid Sculpey against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Liquid Sculpey is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Liquid Sculpey market on Amazon at a glance

Shoppers on Amazon United States searched for Liquid Sculpey 129K times last year and spent an estimated $30K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+7.0%
Conversion, latest week
1.9%
Market size, estimated
$30Ka year
Peak month
January1.3× the quietest month
Top search term
liquid clay33K searches a year

02 · Price

A sale here is worth $11.80.

Listings sell for $11.80 on average, from $7.28 to $19.95. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $11.80 that is $6K to $9K a year per listing.

Average price
$11.80under the $15 to $100 sweet spot
Price range
$7.28–$19.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #278 within Ceramics & Pottery. It carries 1,421 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#278in Ceramics & Pottery
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
1,421per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Liquid Sculpey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

57

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 220%
  • Brand 313%
  • Brand 48%
  • Open — no brand owns it (0%)

Demand

Liquid Sculpey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Liquid Sculpey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • liquid clay33K/yr
  • liquid polymer clay31K/yr
  • liquid sculpey22K/yr
  • liquid clay for polymer clay13K/yr
  • polymer clay glue8K/yr
  • sculpey liquid clay7K/yr
  • liquid sculpey liquid polymer clay5K/yr
  • sculpey bake and bond5K/yr
  • polymer glue2K/yr
  • bake and bond3K/yr

Reviews and returns

What reviews say buyers love and hate about Liquid Sculpey

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Moist/Dry”
0.9%of orders come back
“Received very dry”
A buyer, on “Moist/Dry”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Liquid Sculpey questions

Answered from the same tracked data.