liquid sculpey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,213.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$7.46–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 129K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-12.0%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, liquid sculpey is a $113K/yr Amazon United States market (129K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
liquid sculpey market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $98K–$123K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #284
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 1.0%
- Avg brand age
- 52 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
61
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Sculpey63%
- Polyform16%
- DINGSEN12%
- INNOVAYOU9%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top liquid sculpey search terms
- liquid clay32K/yr
- liquid polymer clay32K/yr
- liquid sculpey22K/yr
- liquid clay for polymer clay14K/yr
- polymer clay glue8K/yr
- sculpey liquid clay7K/yr
- sculpey bake and bond5K/yr
- liquid sculpey liquid polymer clay5K/yr
- polymer glue2K/yr
- bake and bond3K/yr
Top liquid sculpey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sculpey Liquid Sculpey Liquid Polymer Oven-Bake Clay Clear 2 oz. bottle Great for jewelry holiday DIY mixed media window clings home dcor and more! Great for beginners to artists!
Sculpey$10.184.5★1,442 rev
DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible
DINGSEN$13.834.5★55 rev
Polyform Liquid Sculpey Liquid Polymer Oven-Bake Clay Classic Sampler Pack Three 1 oz. bottles included White Black and Clear colors Great for jewelry holiday DIY
Sculpey$13.564.7★277 rev
Sculpey Liquid Polymer Oven-Bake Clay Clear 1 oz. Bottle Great for Jewelry Holiday DIY Mixed Media Window clings Home dcor and More! Perfect for Beginners to Artists!
Sculpey$7.464.5★1,056 rev
Sculpey Liquid Sculpey Liquid Polymer Oven-Bake Clay White 1 oz. bottle Great for jewelry holiday DIY mixed media window clings home dcor and more! Great for beginners to artists!
Sculpey$7.704.5★1,056 rev
Newest
by launch date
INNOVAYOU 180ml Black White&Clear Liquid Polymer Oven-Bake Clay Baking Molding Very for DIY Decorations Jewelry Toys Household Items
INNOVAYOU$19.9415 rev
DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible
DINGSEN$13.8355 rev
INNOVAYOU 120ml White Liquid Polymer Oven-Bake Clay Baking Molding Very for DIY Decorations Jewelry Toys Household Items
INNOVAYOU$13.8323 rev
DINGSEN Liquid Polymer Clay White 120ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Easy to Shape & Multi-Mold Compatible
DINGSEN$13.7320 rev
Sculpey Liquid Polymer Oven-Bake Clay Clear 1 oz. Bottle Great for Jewelry Holiday DIY Mixed Media Window clings Home dcor and More! Perfect for Beginners to Artists!
Sculpey$7.461,056 rev
Trending
90-day click momentumSculpey Liquid Polymer Oven-Bake Clay Clear 1 oz. Bottle Great for Jewelry Holiday DIY Mixed Media Window clings Home dcor and More! Perfect for Beginners to Artists!
Sculpey$7.464.5★
Sculpey Liquid Sculpey Liquid Polymer Oven-Bake Clay White 1 oz. bottle Great for jewelry holiday DIY mixed media window clings home dcor and more! Great for beginners to artists!
Sculpey$7.704.5★
INNOVAYOU 180ml Black White&Clear Liquid Polymer Oven-Bake Clay Baking Molding Very for DIY Decorations Jewelry Toys Household Items
INNOVAYOU$19.943.9★
DINGSEN Liquid Polymer Clay Translucent 120 ml Liquid Clay for Polymer Clay Oven-Bake for DIY Enthusiasts Education and Crafting Easy to Shape & Multi-Mold Compatible
DINGSEN$13.834.5★
Polyform Liquid Sculpey Liquid Polymer Oven-Bake Clay Metallic Sampler Pack Three 1 oz. bottles included Gold Pearl and Silver Great for jewelry holiday DIY
Polyform$13.824.7★
What buyers say about liquid sculpey
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“As described”
“It adheres cleanly without softening or degrading the surrounding clay, and once baked, the bond feels secure and durable”
“Great price for two bottles”
“It performs exactly as intended”
“easy to control”
“It works so well that even when it gets thick from age”
“It works beautifully to bond ccraft wood together as armature”
“This bottle will last me a while”
“Holds up fine after being heated”
What buyers complain about
“Received very dry”
“Description clear is a lie”
“It also isn't as sticky as I thought”
“I wish it was a little thicker”
“difficult to use”
“Its a bigger bottle than I would get at some place like hobby lobby”
Top return reasons
Common questions
- Is liquid sculpey profitable to sell on Amazon United States?
- The niche generates $113K/yr across 12 tracked products. 90-day search growth is -12.0%. Flapen's verdict: Skip it (40/100).
- How competitive is the liquid sculpey niche?
- 4 brands and 61 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in liquid sculpey?
- Top complaints mined from reviews: Moist/Dry, Advertised Vs Actual Product, Adhesion/Stickiness. The return rate is 1.0%.
- When does demand for liquid sculpey peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the liquid sculpey niche?
- Listings span $7.46–$19.94; the average listing price is $12.26 (sweet spot $15–$100). The average incumbent carries 1,214 reviews — the moat a new listing must climb.