lip gloss charms
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible47.59avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$20.44avg listing price — sweet spot $15–$100
Price range
Great$11.15–$33.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$87K$87K/yr · 251K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, lip gloss charms is a $87K/yr Amazon United States market (251K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 49/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
lip gloss charms market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $82K–$102K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #1,044
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.7%
- Avg brand age
- 16 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
34 rising
Sellers
38
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
42%
Top 20: 77%
Open market
49%
- selizo18%
- Riwiuue9%
- FULGENSZ6%
- SUTROMA6%
- Modacraft5%
- Lemosyu5%
Demand
Weekly Amazon search volume, last 44 weeks — -44.4% search growth over the last 90 days.Top lip gloss charms search terms
- lip gloss charm kit37K/yr
- lipgloss keychain making kit44K/yr
- lip gloss keychain making kit16K/yr
- lip gloss keychain kit35K/yr
- lipgloss charm kit17K/yr
- charms for lip gloss13K/yr
- lip gloss charm making kit8K/yr
- lip balm charm kit11K/yr
- lip gloss charms keychain kit38K/yr
- lipgloss keychain kit5K/yr
Top lip gloss charms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
500Pcs Charms Lip Gloss Keychain Making Kit DIY Craft Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps Chains & Tools Jewelry Making Kit for Custom Keychains Valentines Gifts
selizo$31.864.7★212 rev
Riwiuue 352Pcs Lip Gloss Keychain Making Kit DIY Charms Key Chain Kit
Riwiuue$17.044.6★76 rev
FULGENSZ 400PCS DIY Lipgloss Charm Kit 136 Charms 30 Keychains Extender Chains & Tools for DIY Keychain & Key Chain Charm Kit Projects Bag Charms Jewelry Making & Party Gifts (Cute Pink)
FULGENSZ$22.014.6★46 rev
485 Pcs Charms Lip Gloss Keychain Making Kit DIY Bag Charm Kit Including 40 Key Chain Hooks 30 Extender Chains 212 Gold Charms & Letter 200 Jump Rings 1 Plier and 1 Puncher for Craft Supplies
Modacraft$29.614.6★45 rev
SUTROMA 776pcs Lip Gloss Keychain Making Kit with Charms
SUTROMA$22.174.7★63 rev
Newest
by launch date
Starry 12 Set Lip Gloss Keychain Making Kit for Women
Starry$17.272 rev
sunla 249Pcs Charms Chains Making Kit for Kindle Cute Ereader Charm DIY Craft Supplies | Makes 10 Keychains for Kindle/E-Reader/Phone
sunla$14.2333 rev
Lemosyu 563pcs Charms Lip Gloss Keychain Making Kit for DIY Craft Gifts
Lemosyu$29.1031 rev
Flewyum 198Pcs Charms Lip Gloss Keychain Making Kit DIY Craft Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps Chains & Tools Jewelry Making Kit for DIY Craft Gifts.
Flewyum$12.120 rev
748Pcs Gold & Silver Lip Gloss Keychain Making Kit for DIY Bag Charms
VYTHELIS$18.9333 rev
Trending
90-day click momentumFlewyum 198Pcs Charms Lip Gloss Keychain Making Kit DIY Craft Supplies with Charms Key Chain Hooks Jump Rings Lobster Clasps Chains & Tools Jewelry Making Kit for DIY Craft Gifts.
Flewyum$12.120.0★
sunla 249Pcs Charms Chains Making Kit for Kindle Cute Ereader Charm DIY Craft Supplies | Makes 10 Keychains for Kindle/E-Reader/Phone
sunla$14.234.6★
748Pcs Gold & Silver Lip Gloss Keychain Making Kit for DIY Bag Charms
VYTHELIS$18.934.9★
Starry 12 Set Lip Gloss Keychain Making Kit for Women
Starry$17.275.0★
Lemosyu 563pcs Charms Lip Gloss Keychain Making Kit for DIY Craft Gifts
Lemosyu$29.104.3★
What buyers say about lip gloss charms
What buyers praise and complain about, mined from review topics.What buyers love
“The quality of the components is impressive”
“Fun times”
“Good buy”
“Easy to use”
“Cute charms”
“potential designs to choose from”
“There is nice color”
“durable storage case”
“easy to put together”
“The charms feel solid”
What buyers complain about
“Not amazing quality”
“I wish it had better directions”
“the charms are very small in comparison”
“may be a bit pricey”
“even cheaper materials”
“That said, some of the charms are thin and a bit fragile”
“thicker than I expected”
“it took me about 30 minutes just to sort everything out before I could even start crafting”
“One thing that caught me off guard was the color mix: all the findings are gold-toned”
“I ended up keeping it because I needed it for a gift right then otherwise I wouldve returned it”
Top return reasons
Common questions
- Is lip gloss charms profitable to sell on Amazon United States?
- The niche generates $87K/yr across 41 tracked products. 11 of 37 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (49/100).
- How competitive is the lip gloss charms niche?
- 34 brands and 38 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in lip gloss charms?
- Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Size-Overall. The return rate is 2.0%.
- What does it cost to enter the lip gloss charms niche?
- Listings span $11.15–$33.82; the average listing price is $20.44 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.