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Linen Cardstock

Fail

Shoppers spend an estimated $56K a year here, so Linen Cardstock is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$56K/yr57K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
52%top-5 click share · 19 brands · 44 sellers

Flapen Score

Linen Cardstock against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Linen Cardstock is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Linen Cardstock market on Amazon at a glance

Shoppers on Amazon United States searched for Linen Cardstock 57K times last year and spent an estimated $56K. The top 5 brands take 74% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $56K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
5.4%
Market size, estimated
$56Ka year
Top search term
linen cardstock30K searches a year

02 · Price

A sale here is worth $18.02.

Listings sell for $18.02 on average, from $6.89 to $38.86. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $18.02 that is $2K to $5K a year per listing.

Average price
$18.02inside the $15 to $100 sweet spot
Price range
$6.89–$38.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #400 within Paper & Paper Crafts. It carries 266 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
3.1%
Average rank
#400in Paper & Paper Crafts
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
266per listing
Listings tracked
29

04 · Newcomers

5 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
5Amazon's first-year sales bar
Average brand age
54 months

Products

Top Linen Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

44

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

20%

  • Brand 133%
  • Brand 219%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Linen Cardstock search demand

Weekly searches over the year. Pick a range.

1K750Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Linen Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • linen cardstock30K/yr
  • linen cardstock paper 8.5 x 117K/yr
  • linen textured cardstock6K/yr
  • textured cardstock 8.5 x 115K/yr
  • cotton cardstock3K/yr
  • linen paper cardstock3K/yr
  • textured white cardstock3K/yr

Reviews and returns

What reviews say buyers love and hate about Linen Cardstock

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Paper Quality”
15%of negative reviews mention “Thickness”
2.3%of orders come back
“The paper is thick”
A buyer, on “Thickness”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Linen Cardstock questions

Answered from the same tracked data.