Lilac Essential Oils

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -42.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

-42.0%

Conversion, latest week

4.2%

Market size, estimated

$44Ka year

Peak month

May2.7× the quietest month

Top search term

lilac essential oil57K searches a year

Listings sell for $12.18 on average, from $7.32 to $22.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.18 that is $3K to $6K a year per listing.

Average price

$12.18under the $15 to $100 sweet spot

Price range

$7.32–$22.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Candle Making. It carries 5,245 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#68in Candle Making

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

5,245per listing

Listings tracked

14

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

58 months