Is lilac essential oils profitable to sell on Amazon United States?

The niche generates $76K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (44/100).

How competitive is the lilac essential oils niche?

12 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in lilac essential oils?

Top complaints mined from reviews: Smell, Dilute/Watery, Strength. The return rate is 0.8%.

When does demand for lilac essential oils peak?

Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.

What does it cost to enter the lilac essential oils niche?

Listings span $7.45–$22.15; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 5,061 reviews — the moat a new listing must climb.

lilac essential oils

Skip it

A small market ($76K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Okay$7.45–$22.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.79

avg listing price — sweet spot $15–$100

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,060.69

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 77K searches

Growth

Bad-12.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, lilac essential oils is a $76K/yr Amazon United States market (77K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Apr–May. Verdict: Skip it — 44/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

lilac essential oils market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $71K–$94K; units × avg price
Conversion rate: 8.3%
Avg BSR: #67
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 59 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

17%

MUMAZYL35%
P&J Trading20%
FRAOIL9%
Essential Delights7%
Horbäach6%
Zodion5%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — -12.6% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Open Trend

Top lilac essential oils search terms

lilac essential oil57K/yr -12.7%8.8% conv.
lilac oil9K/yr -8.5%5.7% conv.
lilac fragrance oil4K/yr -15.1%6.1% conv.
lilac oil essential oil4K/yr -2.5%7.8% conv.
lilac essential oil organic4K/yr -25.6%5.8% conv.

All search terms

Top lilac essential oils products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lilac Essential Oil Lilac Oil 4 Fl Oz 120ML for Diffuser Humidifier Yoga Cleaning DIY Candle Soap Making MUMAZYL Essential Oils

MUMAZYL$9.504.2★2,669 rev

P&J Trading Fragrance Oil | Lilac Oil 30ml - Candle Scents for Candle Making Freshie Scents Soap Making Supplies Diffuser Oil Scents

P&J Trading$8.944.6★5,511 rev

Lilac Essential Oil Lilac Oil 4 Oz for Diffuser Cleaning DIY Candle Making

FRAOIL$9.534.2★789 rev

Lilac Essential Oil - Premium Grade 100% Undiluted Essential Oil (1 oz.) | for Aromatherapy Soaps Lotions & Candles | Vegan & Cruelty Free

Essential Delights$18.124.4★88 rev

P&J Fragrance Oil - Lilac Oil 100ml - Candle Scents Soap Making Diffuser Oil Fresh Scents

P&J Trading$18.704.6★5,511 rev

Newest

by launch date

Bramble Berry Lilac Fragrance Oil | Lilac Scent for Soap Making Candle Making Lotion & Bath Bombs | Skin Safe Vegan Paraben & Phthalate Free DIY Craft Essential

Bramble Berry$14.918 rev

3mo ago

Lilac Essential Oil Lilac Oil 4 Oz for Diffuser Cleaning DIY Candle Making

FRAOIL$9.53789 rev

5mo ago

ZODION Lilac Essential Oil 4 Fl Oz for Diffuser Body Skin

Zodion$9.7682 rev

7mo ago

MAYJAM Lilac Fragrance Oil Essential Oils for Diffusers 100ML/3.38FL.OZ

MAYJAM$8.639,594 rev

8mo ago

HIQILI Lilac Fragrance Oil for Women Perfume Making - 1 Fl Oz

HIQILI$8.5069 rev

11mo ago

What buyers say about lilac essential oils

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Relaxing fragrance”

Quality-Overall10%

“Great Quality for Price”

Value For Money6%

“Great deal”

Advertised Vs Actual Product5%

“Exactly what I wanted”

Size-Overall1%

“right size”

Oily/Greasy1%

“Very nice oil”

Ingredients-Overall1%

“Great essential oil”

Ease Of Use1%

“Very easy to use”

Allergies1%

“Great for minor skin irritations too”

Durability1%

“has so many uses”

What buyers complain about

Smell61%

“Bad smell”

Dilute/Watery4%

“Seems diluted”

Strength4%

“Its a little too strong”

Quality-Overall4%

“Low quality”

Oily/Greasy3%

“It is greasy”

Value For Money3%

“It disappointing to buy expensive products”

Advertised Vs Actual Product2%

“False advertising”

Durability2%

“doesnt last”

Residue1%

“leaves a residue”

Allergies1%

“Leaves skin irritation”

Top return reasons

Smell60%

Leak-Proof13%

Advertised Vs Actual Product7%

Oily/Greasy3%

Size-Overall3%

Defective Material/Parts2%

Value For Money2%

Quality-Overall2%

Product Condition2%

Functionality-Overall2%

Common questions

Is lilac essential oils profitable to sell on Amazon United States?: The niche generates $76K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (44/100).
How competitive is the lilac essential oils niche?: 12 brands and 16 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in lilac essential oils?: Top complaints mined from reviews: Smell, Dilute/Watery, Strength. The return rate is 0.8%.
When does demand for lilac essential oils peak?: Demand peaks in Apr–May; the busiest month runs 2.7× the quietest.
What does it cost to enter the lilac essential oils niche?: Listings span $7.45–$22.15; the average listing price is $11.79 (sweet spot $15–$100). The average incumbent carries 5,061 reviews — the moat a new listing must climb.