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Letters to the Bride Scrapbook

Fail

Buyers convert on only 1.7% of searches, so Letters to the Bride Scrapbook is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$106K/yr287K searches / yr
90-day growth
+45.7%search demand this quarter
Competition
52%top-5 click share · 14 brands · 16 sellers

Flapen Score

Letters to the Bride Scrapbook against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Letters to the Bride Scrapbook is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letters to the Bride Scrapbook market on Amazon at a glance

Shoppers on Amazon United States searched for Letters to the Bride Scrapbook 287K times last year and spent an estimated $106K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun–Aug–Sep. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +45.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $106K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
+45.7%
Conversion, latest week
1.7%
Market size, estimated
$106Ka year
Peak month
June4.6× the quietest month
Top search term
letters to the bride scrapbook144K searches a year

02 · Price

A sale here is worth $21.47.

Listings sell for $21.47 on average, from $9.13 to $32.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $21.47 that is $2K to $5K a year per listing.

Average price
$21.47inside the $15 to $100 sweet spot
Price range
$9.13–$32.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #77 within Scrapbooking & Stamping. It carries 112 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
2.3%
Average rank
#77in Scrapbooking & Stamping
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
112per listing
Listings tracked
25

04 · Newcomers

8 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
8Amazon's first-year sales bar
Average brand age
28 months

Products

Top Letters to the Bride Scrapbook products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

13%

  • Brand 168%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Letters to the Bride Scrapbook search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Aug, Sep · busiest ÷ quietest = 4.6×

Search terms

Top Letters to the Bride Scrapbook search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • letters to the bride scrapbook144K/yr
  • letters to the bride57K/yr
  • letters to the bride book38K/yr
  • bridal scrapbook18K/yr
  • bride scrapbook17K/yr
  • letter to the bride book12K/yr

Reviews and returns

What reviews say buyers love and hate about Letters to the Bride Scrapbook

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Size-Overall”
3.2%of orders come back
“Doesnt fit traditional envelopes”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Letters to the Bride Scrapbook questions

Answered from the same tracked data.