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Letters for Wall Decor

Fail

Shoppers spend an estimated $34K a year here, so Letters for Wall Decor is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$34K/yr385K searches / yr
90-day growth
+11.5%search demand this quarter
Competition
34%top-5 click share · 18 brands · 27 sellers

Flapen Score

Letters for Wall Decor against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Letters for Wall Decor is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letters for Wall Decor market on Amazon at a glance

Shoppers on Amazon United States searched for Letters for Wall Decor 385K times last year and spent an estimated $34K. The top 5 brands take 64% of clicks. Demand peaks in Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 385K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
385K
Growth, 90 days vs prior 90
+11.5%
Conversion, latest week
0.9%
Market size, estimated
$34Ka year
Peak month
August1.7× the quietest month
Top search term
wooden letters 12 inch63K searches a year

02 · Price

A sale here is worth $9.73.

Listings sell for $9.73 on average, from $2.34 to $40.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.73 that is $0 to $973 a year per listing.

Average price
$9.73under the $15 to $100 sweet spot
Price range
$2.34–$40.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$973
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #275 within Woodcrafts. It carries 281 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#275in Woodcrafts
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
281per listing
Listings tracked
45

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Letters for Wall Decor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

18 falling

Sellers

27

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

34%

Top 20: 68%

Open market

31%

  • Brand 119%
  • Brand 216%
  • Brand 311%
  • Brand 410%
  • Brand 57%
  • Brand 66%

Demand

Letters for Wall Decor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Letters for Wall Decor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wooden letters 12 inch63K/yr
  • wooden letters 8 inch41K/yr
  • wood letters 12 inch32K/yr
  • large wooden letters34K/yr
  • wooden letters for crafts34K/yr
  • small wooden letters27K/yr
  • wood letters 8 inch30K/yr
  • wooden alphabet letters24K/yr
  • big wooden letters12K/yr
  • large wood letters11K/yr

Reviews and returns

What reviews say buyers love and hate about Letters for Wall Decor

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Size-Overall”
3.6%of orders come back
“The dimensions are completely off”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Letters for Wall Decor questions

Answered from the same tracked data.