Letters

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

+5.8%

Conversion, latest week

0.6%

Market size, estimated

$116Ka year

Peak month

August1.7× the quietest month

Top search term

letters339K searches a year

Listings sell for $11.02 on average, from $2.34 to $36.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $11.02 that is $1K to $3K a year per listing.

Average price

$11.02under the $15 to $100 sweet spot

Price range

$2.34–$36.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

4.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #142 within Woodcrafts. It carries 1,477 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

92%

Out of stock, average day

5.1%

Average rank

#142in Woodcrafts

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,477per listing

Listings tracked

25

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

50 months