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Letter Stickers

Maybe

The top 5 brands take only 36% of clicks. But products sell for $8.60 on average, outside the sweet spot, so Letter Stickers is a Maybe.

Flapen Score
59
59 / 100
Top 5% of 4,656 Arts, Crafts & Sewing niches · +13 vs the category median of 46
Market size
$782K/yr3.1M searches / yr
90-day growth
+1.0%search demand this quarter
Competition
26%top-5 click share · 60 brands · 68 sellers

Flapen Score

Letter Stickers against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Letter Stickers is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letter Stickers market on Amazon at a glance

Shoppers on Amazon United States searched for Letter Stickers 3.1M times last year and spent an estimated $782K. The top 5 brands take 36% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $782K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
3.0%
Market size, estimated
$782Ka year
Peak month
May1.5× the quietest month
Top search term
letter stickers1.1M searches a year

02 · Price

A sale here is worth $8.60.

Listings sell for $8.60 on average, from $3.30 to $34.65. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 1,250 to 1,500 of them. At $8.60 that is $11K to $13K a year per listing.

Average price
$8.60under the $15 to $100 sweet spot
Price range
$3.30–$34.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
1,250–1,500
Revenue per listing a year
$11K–$13K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #257 within Scrapbooking & Stamping. It carries 989 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
96%
Out of stock, average day
5.6%
Average rank
#257in Scrapbooking & Stamping
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
989per listing
Listings tracked
79

04 · Newcomers

13 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
13Amazon's first-year sales bar
Average brand age
48 months

Products

Top Letter Stickers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

60 rising

Sellers

68

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

26%

Top 20: 62%

Open market

60%

  • Brand 18%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Letter Stickers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Letter Stickers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • letter stickers1.1M/yr
  • letters339K/yr
  • alphabet stickers288K/yr
  • sticker letters211K/yr
  • vinyl letter stickers133K/yr
  • letters stickers106K/yr
  • vinyl letters79K/yr
  • letter stickers large77K/yr
  • letter stickers for scrapbooking77K/yr
  • scrapbook letters63K/yr

Reviews and returns

What reviews say buyers love and hate about Letter Stickers

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
2.1%of orders come back
“Bad fit”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Letter Stickers questions

Answered from the same tracked data.