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Letter Stencils

Maybe

The top 5 brands take only 56% of clicks. But demand is soft, at +6.9% this quarter, so Letter Stencils is a Maybe.

Flapen Score
55
55 / 100
Top 13% of 4,656 Arts, Crafts & Sewing niches · +9 vs the category median of 46
Market size
$385K/yr853K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
40%top-5 click share · 23 brands · 31 sellers

Flapen Score

Letter Stencils against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Letter Stencils is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Letter Stencils market on Amazon at a glance

Shoppers on Amazon United States searched for Letter Stencils 853K times last year and spent an estimated $385K. The top 5 brands take 56% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $385K a year.

Searches, last 12 months
853K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
4.2%
Market size, estimated
$385Ka year
Peak month
September1.4× the quietest month
Top search term
letter stencils415K searches a year

02 · Price

A sale here is worth $10.80.

Listings sell for $10.80 on average, from $5.05 to $25.51. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 500 to 750 of them. At $10.80 that is $5K to $8K a year per listing.

Average price
$10.80under the $15 to $100 sweet spot
Price range
$5.05–$25.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
500–750
Revenue per listing a year
$5K–$8K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #116 within Drawing. It carries 943 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#116in Drawing
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
943per listing
Listings tracked
33

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Letter Stencils products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

31

Top-5 brand share

56%

Top 20: 97%

Top-5 click share

40%

Top 20: 84%

Open market

40%

  • Brand 123%
  • Brand 213%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 64%

Demand

Letter Stencils search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Letter Stencils search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • letter stencils415K/yr
  • letter stencils for painting89K/yr
  • alphabet stencils79K/yr
  • stencil letters55K/yr
  • letter stencil38K/yr
  • stencils letters30K/yr
  • lettering stencils30K/yr
  • small letter stencils24K/yr
  • bubble letter stencils13K/yr
  • alphabet stencil15K/yr

Reviews and returns

What reviews say buyers love and hate about Letter Stencils

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
2.9%of orders come back
“so the sizing is pretty inconsistent”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Letter Stencils questions

Answered from the same tracked data.