Letter Charms

Shoppers searched for this 718K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $231K a year.

Searches, last 12 months

718K

Growth, 90 days vs prior 90

-4.6%

Conversion, latest week

2.9%

Market size, estimated

$231Ka year

Peak month

December1.6× the quietest month

Top search term

letter charms218K searches a year

Listings sell for $11.29 on average, from $5.55 to $29.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $11.29 that is $3K to $6K a year per listing.

Average price

$11.29under the $15 to $100 sweet spot

Price range

$5.55–$29.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

2.6%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #776 within Charms. It carries 397 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#776in Charms

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

397per listing

Listings tracked

55

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

28 months