Is lei needle profitable to sell on Amazon United States?

The niche generates $53K/yr across 29 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +503.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the lei needle niche?

14 brands and 19 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in lei needle?

Top complaints mined from reviews: Thickness, Size-Overall, Advertised Vs Actual Product. The return rate is 0.6%.

When does demand for lei needle peak?

Demand peaks in May–Jun; the busiest month runs 24.5× the quietest.

What does it cost to enter the lei needle niche?

Listings span $4.88–$16.96; the average listing price is $9.07 (sweet spot $15–$100). The average incumbent carries 414 reviews — the moat a new listing must climb.

lei needle

Worth a look

Shows demand growing +503.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+503.6%

90-day search growth — must beat 0% to launch

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Review moat

Great413.93

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Okay$9.07

avg listing price — sweet spot $15–$100

Price range

Bad$4.88–$16.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$53K

$53K/yr · 67K searches

Signals Trending Low Review Barrier

According to Flapen's Amazon United States niche tracking, lei needle is a $53K/yr Amazon United States market (67K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

lei needle market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $54K–$73K; units × avg price
Conversion rate: 8.7%
Avg BSR: #133
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 3.4%
Avg brand age: 40 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

57%

Top 20: 91%

Open market

16%

SFC23%
Leriton21%
kaiolbly17%
LXLVOUEG9%
JollMono7%
Juinte7%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — +503.6% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 24.5×

Open Trend

Top lei needle search terms

lei needle34K/yr +511.0%8.6% conv.
lei needles for hawaiian leis13K/yr +542.8%8.8% conv.
lei needles6K/yr +475.6%6.9% conv.
lei needles and string kit5K/yr +475.7%7.7% conv.
lei making needle4K/yr +550.5%6.9% conv.
long needle for lei making2K/yr >1,000%6.3% conv.
lei needle to make hawaiian leis3K/yr +26.2%4.3% conv.

All search terms

Top lei needle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Leriton 13 Pcs Lei Needle Kit 6 Pcs 14 Stainless Steel Long Needle Fot Hawaiian Leis 6 Twine 1 Sewing Scissors Making Kit for DIY Graduation Hawaiian Flower Wreath Craft Accessory

Leriton$15.654.5★200 rev

SFC Lei Needle Kit - Brown 14 Inch Steel with Eyelet No Hook Includes 150 Ft. Lei Twine & Instructions

SFC$6.074.5★316 rev

kaiolbly 9 Pcs Lei Needle Kit to Make Hawaiian Leis for Flower Wreath

kaiolbly$8.844.7★108 rev

Juinte 4 Pieces Long Lei Making Needle Kit 12 Inch Large Eye Twine Sewing Needle Making Instructions for DIY Hawaiian Malay Upholstery Thailand Flowers Wreath Sewing Accessory

Juinte$11.184.6★103 rev

Premium Large Eye Large Gauge Needles for Hand Sewing - Assorted Sizes Including Embroidery - 25/50 PCs with 2 Threaders

JollMono$7.304.6★4,748 rev

Newest

by launch date

5 Packs Lei Needles for Hawaiian Leis 14 Inch Stainless Steel Extra Long Beading Needles Dia 0.6 mm Collapsible Sewing Needles for Flower Garland Bead Stringing DIY Craft Supplies

WHMVPWT$8.243 rev

3mo ago

13 Pcs Lei Needle Kit 6 Pcs 14 Inch Stainless Steel Long Needles 6 Rolls Lei String for Lei Making 1 Sewing Scissors for Hawaiian Flower Garland Beading Craft Supplies

WHMVPWT$9.933 rev

3mo ago

Ovrimelle 13 Pcs Lei Needle Kit 6 Pcs 14 Inch Stainless Steel Long Lei Needle and 6 Rolls Twine 1 Sewing Scissors DIY Making Kit for Marigold Garland Hawaiian Flowers Bead Stitch Craft

Ovrimelle$11.631 rev

5mo ago

kaiolbly 9 Piece Lei Needle Kit Lei Making Supplies with 4 Long Needles 4 Waxed Strings 1 Sewing Scissors for Hawaiian Leis Stitch Crafts DIY Floral Garland

kaiolbly$8.41108 rev

5mo ago

Extra Long Sewing Needles 15 Pcs & 5 Sizes Upholstery Needles 4/5/6/7/8 inch Hand Sewing Needles for Stitching and Crafting Projects Quilting Needles Large Eye with 2 Needle Threaders

JollMono$6.06151 rev

11mo ago

What buyers say about lei needle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Seem well made”

Advertised Vs Actual Product14%

“As advertised”

Value For Money11%

“Great value”

Stitch/Finish/Polish9%

“Sewing needles work well”

Strength8%

“Very well-made heavy duty needles”

Ease Of Use8%

“Very easy to use”

Size-Overall6%

“Everything fits well”

Durability3%

“not break them”

Correct Contents2%

“A good amount”

Storage Capacity2%

“I love the storage bottle”

What buyers complain about

Thickness21%

“I thought some would be thinner”

Size-Overall20%

“All HUGE”

Advertised Vs Actual Product6%

“the images are completely deceptive”

Material Quality6%

“does not go thru fabric without a struggle - my kitchen knife points have a sharper tip”

Ease Of Use6%

“They are not very easy to use though”

Quality-Overall6%

“Bad quality”

Value For Money5%

“Cheap enough so not worth returning”

Durability4%

“Bent in first use”

Hard Feel3%

“Tough”

Stitch/Finish/Polish2%

“The one downside I have about them is trying to get a longer needle through really tight stitches causes them to bow a little”

Top return reasons

Size-Overall56%

Advertised Vs Actual Product10%

Thickness7%

Value For Money6%

Thin3%

Functionality-Overall3%

Strength3%

Defective Material/Parts3%