Skip to content

Lego Treehouse

Fail

The top 5 brands take 94% of clicks, so Lego Treehouse is a Fail.

Flapen Score
39
39 / 100
Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 46
Market size
$222K/yr229K searches / yr
90-day growth
-10.9%search demand this quarter
Competition
68%top-5 click share · 8 brands · 186 sellers

Flapen Score

Lego Treehouse against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Lego Treehouse is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Treehouse market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Treehouse 229K times last year and spent an estimated $222K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
-10.9%
Conversion, latest week
1.3%
Market size, estimated
$222Ka year
Peak month
December4.2× the quietest month
Top search term
lego treehouse90K searches a year

02 · Price

A sale here is worth $76.12.

Listings sell for $76.12 on average, from $24.54 to $248.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $76.12 that is $8K to $19K a year per listing.

Average price
$76.12inside the $15 to $100 sweet spot
Price range
$24.54–$248.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$8K–$19K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,895 within Model & Hobby Building. It carries 508 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
88%
Out of stock, average day
11.5%
Average rank
#2,895in Model & Hobby Building
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
508per listing
Listings tracked
17

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
24 months

Products

Top Lego Treehouse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

186

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 176%
  • Brand 210%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Lego Treehouse search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Lego Treehouse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego treehouse90K/yr
  • lego friends treehouse43K/yr
  • lego tree house33K/yr
  • treehouse lego set10K/yr
  • tree house lego set9K/yr
  • tree house lego7K/yr
  • lego friends tree house8K/yr
  • lego treehouse set7K/yr
  • treehouse lego5K/yr
  • lego 213184K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Treehouse

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Instructions/User Manual/Troubleshooting”
2.3%of orders come back
“instructions hard to understand”
A buyer, on “Instructions/User Manual/Troubleshooting”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Lego Treehouse questions

Answered from the same tracked data.