Lego Treehouse
FailThe top 5 brands take 94% of clicks, so Lego Treehouse is a Fail.
- Flapen Score
- 39 / 100Ranks 3,666 of 4,656 Arts, Crafts & Sewing niches · −7 vs the category median of 4639
- Market size
- $222K/yr229K searches / yr
- 90-day growth
- -10.9%search demand this quarter
- Competition
- 68%top-5 click share · 8 brands · 186 sellers
Flapen Score
Lego Treehouse against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Lego Treehouse is stronger. Inside it, weaker.
Market
The Lego Treehouse market on Amazon at a glance
Shoppers on Amazon United States searched for Lego Treehouse 229K times last year and spent an estimated $222K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $222K a year.
- Searches, last 12 months
- 229K
- Growth, 90 days vs prior 90
- -10.9%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $222Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- lego treehouse90K searches a year
02 · Price
A sale here is worth $76.12.
Listings sell for $76.12 on average, from $24.54 to $248.67. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $76.12 that is $8K to $19K a year per listing.
- Average price
- $76.12inside the $15 to $100 sweet spot
- Price range
- $24.54–$248.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $8K–$19K
- Returns
- 2.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #2,895 within Model & Hobby Building. It carries 508 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 88%
- Out of stock, average day
- 11.5%
- Average rank
- #2,895in Model & Hobby Building
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 508per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Lego Treehouse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LEGO 21318 Ideas Tree House Model Construction Set for 16 Plus Year Olds with 3 Cabins Interchangeable Leaves Minifigures and a Bird Figure
- Price
- $242.30
- Rating
- 4.8/5
- Reviews
- 552
- Age
- 6y ago

LEGO Friends Friendship Tree House Hangout - Building Toy Playset for Kids Girls and Boys Ages 8+ - Pretend Play Gift Idea for Birthdays - with 4 Minidolls and 2 Animal Figures - 42652
- Price
- $61.99
- Rating
- 4.8/5
- Reviews
- 462
- Age
- 1y ago

LEGO Friends Adventure Camp Tree House Building Toy - Pretend Play Toy Figures & Playsets for Girls & Boys Ages 8+ Years - with 5 Mini Dolls & 5 Animal Figures - Gifts for Kids - 42631
- Price
- $105.31
- Rating
- 4.8/5
- Reviews
- 270
- Age
- 2y ago

LEGO Friends Tree House Building Toy - Pretend Play Building Blocks with Cat Toys & 2 Minidolls Creative Storytelling Toy for Girls and Boys Ages 9+ Gift Idea - 42666
- Price
- $26.78
- Rating
- 4.9/5
- Reviews
- 568
- Age
- 11mo ago

Lego Ideas 21318 Tree House Playset Building Kit (3 036 Pieces) Collectible Display Set and Birthday Family Christmas Holiday Toy for Adults & Kids Drawstring Bag
- Price
- $248.67
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 4y ago
Trending
estimated 90-day click momentum
Tree House Building Set with Climbing Wall & Slide 2 Minifigures & 2 Animals Compatible with LEGO Friends Adventure Treehouse Toy with Swing Birthday Gift for Kids Aged 8+ & Adults (823pcs)
- Price
- $53.59
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 2mo ago

DUANT Mini Blocks Tree House Building Kit 4761PCS Idea Forest House Building Blocks Set DIY Mini Bricks Street View House Construction Model for Adult
- Price
- $98.99
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 10mo ago

Tree House Building Set Compatible with Lego Friend 947 PCS Adventure Camp Building Toy Forest House Building Kit Birthday Gift for Adult Age 14+ YearsYC526
- Price
- $38.89
- Rating
- 4.3/5
- Reviews
- 122
- Age
- 1y ago

Treehouse Building Set Compatible with Friends 731PCS Girls Forest Tree House Building Kit Toys with LED Light Cat Slide and Sky Hammock Christmas Birthday Gifts for Kids Girls 6-12 Years Old
- Price
- $27.68
- Rating
- 3.9/5
- Reviews
- 110
- Age
- 10mo ago

Yushinv Cherry Blossom Tree Building Set with Gift Box Original Music Cherry Blossom Tree House(Type :Symphony) Japanese Sakura Tree House Lights Building Kit3320 Pcs Cherry Bonsai Building Set.
- Price
- $37.97
- Rating
- 4.0/5
- Reviews
- 1,624
- Age
- 3y ago
Newest
by launch date
Tree House Building Set with Climbing Wall & Slide 2 Minifigures & 2 Animals Compatible with LEGO Friends Adventure Treehouse Toy with Swing Birthday Gift for Kids Aged 8+ & Adults (823pcs)
- Price
- $53.59
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 2mo ago

DUANT Mini Blocks Tree House Building Kit 4761PCS Idea Forest House Building Blocks Set DIY Mini Bricks Street View House Construction Model for Adult
- Price
- $98.99
- Rating
- 4.0/5
- Reviews
- 4
- Age
- 10mo ago

Treehouse Building Set Compatible with Friends 731PCS Girls Forest Tree House Building Kit Toys with LED Light Cat Slide and Sky Hammock Christmas Birthday Gifts for Kids Girls 6-12 Years Old
- Price
- $27.68
- Rating
- 3.9/5
- Reviews
- 110
- Age
- 10mo ago

Treehouse Girls Forest Building Set 731PCS Compatible with Lego Friends Fun Tree House Building blocks Kit Toys with Cat Slide and Sky Hammock Christmas Birthday Gifts for Kids Girls 6-12 Years Old
- Price
- $33.57
- Rating
- 4.0/5
- Reviews
- 67
- Age
- 10mo ago

LEGO Friends Tree House Building Toy - Pretend Play Building Blocks with Cat Toys & 2 Minidolls Creative Storytelling Toy for Girls and Boys Ages 9+ Gift Idea - 42666
- Price
- $26.78
- Rating
- 4.9/5
- Reviews
- 568
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
186
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
3%
- LEGO76%
- HSANHE10%
- DUANT3%
- Yushinv3%
- kiothdre3%
- EVONN BLOCK2%
- Open — no brand owns it (2 brands, 3%)
Demand
Lego Treehouse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Lego Treehouse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- lego treehouse90K/yr
- lego friends treehouse43K/yr
- lego tree house33K/yr
- treehouse lego set10K/yr
- tree house lego set9K/yr
- tree house lego7K/yr
- lego friends tree house8K/yr
- lego treehouse set7K/yr
- treehouse lego5K/yr
- lego 213184K/yr
Reviews and returns
What reviews say buyers love and hate about Lego Treehouse
We read the reviews and the return reasons for every product selling here.
“instructions hard to understand”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lego Treehouse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









