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Lego Glue

Fail

The top 5 products take 92% of clicks, so Lego Glue is a Fail.

Flapen Score
47
47 / 100
Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 46
Market size
$329K/yr324K searches / yr
90-day growth
-24.8%search demand this quarter
Competition
92%top-5 click share · 8 brands · 9 sellers

Flapen Score

Lego Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Lego Glue is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lego Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Lego Glue 324K times last year and spent an estimated $329K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $329K a year.

Searches, last 12 months
324K
Growth, 90 days vs prior 90
-24.8%
Conversion, latest week
8.3%
Market size, estimated
$329Ka year
Peak month
January3.7× the quietest month
Top search term
lego glue235K searches a year

02 · Price

A sale here is worth $12.23.

Listings sell for $12.23 on average, from $7.00 to $29.89. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,500 to 3,000 of them. At $12.23 that is $31K to $37K a year per listing.

Average price
$12.23under the $15 to $100 sweet spot
Price range
$7.00–$29.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
2,500–3,000
Revenue per listing a year
$31K–$37K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Adhesives. It carries 1,627 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Adhesives
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,627per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Lego Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

9

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

5%

  • Brand 143%
  • Brand 231%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 5%)

Demand

Lego Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Lego Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego glue235K/yr
  • le glue17K/yr
  • leglue16K/yr
  • glue for legos12K/yr
  • lego glue that dissolves in water6K/yr
  • le glue for legos7K/yr
  • lego glue permanent13K/yr
  • leglue lego glue4K/yr
  • lego adhesive glue5K/yr
  • best lego glue2K/yr

Reviews and returns

What reviews say buyers love and hate about Lego Glue

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Adhesion/Stickiness”
35%of negative reviews mention “Adhesion/Stickiness”
0.5%of orders come back
“Did not adhere”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Lego Glue questions

Answered from the same tracked data.