Leather Pencil Case

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-22.6%

Conversion, latest week

1.1%

Market size, estimated

$35Ka year

Peak month

December2.9× the quietest month

Top search term

leather pencil case99K searches a year

Listings sell for $16.47 on average, from $5.53 to $54.47. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $16.47 that is $0 to $2K a year per listing.

Average price

$16.47inside the $15 to $100 sweet spot

Price range

$5.53–$54.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #832 within Organization, Storage & Transport. It carries 471 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#832in Organization, Storage & Transport

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

471per listing

Listings tracked

81

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months