Leather Pen

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

166K

Growth, 90 days vs prior 90

-49.8%

Conversion, latest week

0.9%

Market size, estimated

$37Ka year

Peak month

December2.1× the quietest month

Top search term

tandy leather131K searches a year

Listings sell for $23.99 on average, from $7.04 to $133.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.99 that is $0 to $2K a year per listing.

Average price

$23.99inside the $15 to $100 sweet spot

Price range

$7.04–$133.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #560 within Leathercraft. It carries 1,176 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

95%

Out of stock, average day

8.2%

Average rank

#560in Leathercraft

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

1,176per listing

Listings tracked

85

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

54 months