Leather Paint

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $801K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-6.1%

Conversion, latest week

3.8%

Market size, estimated

$801Ka year

Peak month

February1.6× the quietest month

Top search term

angelus leather paint259K searches a year

Listings sell for $19.30 on average, from $6.96 to $47.10. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $19.30 that is $24K to $29K a year per listing.

Average price

$19.30inside the $15 to $100 sweet spot

Price range

$6.96–$47.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$24K–$29K

Returns

1.8%of orders · Amazon United States median 2.1%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #257 within Painting. It carries 13,293 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#257in Painting

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

13,293per listing

Listings tracked

27

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

56 months