Le Pen
FailThe top 5 brands take 97% of clicks, so Le Pen is a Fail.
- Flapen Score
- 48 / 100Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 4648
- Market size
- $356K/yr394K searches / yr
- 90-day growth
- -10.8%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 64 sellers
Flapen Score
Le Pen against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Le Pen is stronger. Inside it, weaker.
Market
The Le Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Le Pen 394K times last year and spent an estimated $356K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.5% of those searches ended in a purchase.
Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $356K a year.
- Searches, last 12 months
- 394K
- Growth, 90 days vs prior 90
- -10.8%
- Conversion, latest week
- 5.5%
- Market size, estimated
- $356Ka year
- Peak month
- January2.4× the quietest month
- Top search term
- le pen186K searches a year
02 · Price
A sale here is worth $16.52.
Listings sell for $16.52 on average, from $5.44 to $51.33. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $16.52 that is $17K to $21K a year per listing.
- Average price
- $16.52inside the $15 to $100 sweet spot
- Price range
- $5.44–$51.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $17K–$21K
- Returns
- 1.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #418 within Drawing. It carries 521 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #418in Drawing
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 521per listing
- Listings tracked
- 23
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Le Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
64
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
2%
- Brand 172%
- Brand 29%
- Brand 36%
- Brand 46%
- Brand 54%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Le Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Le Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- le pen186K/yr
- marvy uchida53K/yr
- lepen pens38K/yr
- lepen35K/yr
- le pens multicolor set20K/yr
- le pen flex14K/yr
- marvy le pen6K/yr
- le pens8K/yr
- uchida4K/yr
- le pen set4K/yr
Reviews and returns
What reviews say buyers love and hate about Le Pen
We read the reviews and the return reasons for every product selling here.
“Not a bright color to color with they are pretty dull”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Le Pen questions
Answered from the same tracked data.