Lavender Paint

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

154K

Growth, 90 days vs prior 90

+6.8%

Conversion, latest week

8.3%

Market size, estimated

$81Ka year

Peak month

October2.0× the quietest month

Top search term

purple paint61K searches a year

Listings sell for $6.32 on average, from $0.61 to $19.89. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At $6.32 that is $3K to $5K a year per listing.

Average price

$6.32under the $15 to $100 sweet spot

Price range

$0.61–$19.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

$3K–$5K

Returns

1.2%of orders · Amazon United States median 2.1%

30% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,058 within Painting. It carries 12,216 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

30%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#1,058in Painting

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

12,216per listing

Listings tracked

20

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months