Latte Pen
FailShoppers spend an estimated $42K a year here, so Latte Pen is a Fail.
- Flapen Score
- 45 / 100Ranks 2,538 of 4,656 Arts, Crafts & Sewing niches · −1 vs the category median of 4645
- Market size
- $42K/yr73K searches / yr
- 90-day growth
- -18.4%search demand this quarter
- Competition
- 59%top-5 click share · 21 brands · 25 sellers
Flapen Score
Latte Pen against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Latte Pen is stronger. Inside it, weaker.
Market
The Latte Pen market on Amazon at a glance
Shoppers on Amazon United States searched for Latte Pen 73K times last year and spent an estimated $42K. The top 5 brands take 64% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -18.4%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $42Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- latte art pen24K searches a year
02 · Price
A sale here is worth $10.26.
Listings sell for $10.26 on average, from $4.11 to $32.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $10.26 that is $1K to $3K a year per listing.
- Average price
- $10.26under the $15 to $100 sweet spot
- Price range
- $4.11–$32.39
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #5,369 within Drawing. It carries 166 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #5,369in Drawing
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 166per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Latte Pen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
25
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
59%
Top 20: 92%
Open market
32%
- Brand 119%
- Brand 215%
- Brand 312%
- Brand 411%
- Brand 56%
- Brand 64%
Demand
Latte Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Latte Pen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- latte art pen24K/yr
- latte art tools18K/yr
- latte pen9K/yr
- spice pen4K/yr
- coffee art tools6K/yr
- coffee art pen4K/yr
- cinnamon pen for coffee art3K/yr
- cinnamon pen3K/yr
- spice pen for latte art2K/yr
Reviews and returns
What reviews say buyers love and hate about Latte Pen
We read the reviews and the return reasons for every product selling here.
“But the directions are horrible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Latte Pen questions
Answered from the same tracked data.