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Latch Kits for Kids

Fail

Shoppers spend an estimated $39K a year here, so Latch Kits for Kids is a Fail.

Flapen Score
48
48 / 100
Top 40% of 4,656 Arts, Crafts & Sewing niches · +2 vs the category median of 46
Market size
$39K/yr67K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
45%top-5 click share · 21 brands · 54 sellers

Flapen Score

Latch Kits for Kids against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Latch Kits for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latch Kits for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Latch Kits for Kids 67K times last year and spent an estimated $39K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $39K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
3.5%
Market size, estimated
$39Ka year
Peak month
December4.4× the quietest month
Top search term
latch hooks11K searches a year

02 · Price

A sale here is worth $16.83.

Listings sell for $16.83 on average, from $5.76 to $25.45. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $16.83 that is $2K to $4K a year per listing.

Average price
$16.83inside the $15 to $100 sweet spot
Price range
$5.76–$25.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #49 within Needlework. It carries 702 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
95%
Out of stock, average day
17.1%
Average rank
#49in Needlework
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
702per listing
Listings tracked
39

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Latch Kits for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 rising

Sellers

54

Top-5 brand share

68%

Top 20: 99%

Top-5 click share

45%

Top 20: 85%

Open market

25%

  • Brand 125%
  • Brand 218%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 67%

Demand

Latch Kits for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Latch Kits for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • latch hooks11K/yr
  • kids latch hook kits8K/yr
  • latch hook kit for kids7K/yr
  • latch hook for kids9K/yr
  • latch kits for kids7K/yr
  • beginner latch hook kits for kids5K/yr
  • latch hook kits for kids beginner easy5K/yr
  • latchkits6K/yr
  • rug making kit for kids4K/yr
  • latch kits for kids ages 8-124K/yr

Reviews and returns

What reviews say buyers love and hate about Latch Kits for Kids

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
18%of negative reviews mention “Size-Overall”
1.5%of orders come back
“Yarn seems shorter than I remember”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Latch Kits for Kids questions

Answered from the same tracked data.