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Latch Hook Tool

Fail

Prices span $4.21–$9.76, mostly outside the sweet spot, so Latch Hook Tool is a Fail.

Flapen Score
40
40 / 100
Ranks 3,499 of 4,656 Arts, Crafts & Sewing niches · −6 vs the category median of 46
Market size
$70K/yr87K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
65%top-5 click share · 16 brands · 35 sellers

Flapen Score

Latch Hook Tool against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Latch Hook Tool is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latch Hook Tool market on Amazon at a glance

Shoppers on Amazon United States searched for Latch Hook Tool 87K times last year and spent an estimated $70K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 12.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
12.5%
Market size, estimated
$70Ka year
Peak month
December8.1× the quietest month
Top search term
latch hook tool53K searches a year

02 · Price

A sale here is worth $6.47.

Listings sell for $6.47 on average, from $4.21 to $9.76. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $6.47 that is $2K to $3K a year per listing.

Average price
$6.47under the $15 to $100 sweet spot
Price range
$4.21–$9.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$2K–$3K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #286 within Knitting & Crochet. It carries 431 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.9%
Average rank
#286in Knitting & Crochet
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
431per listing
Listings tracked
21

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Latch Hook Tool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

35

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

22%

  • Brand 143%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Latch Hook Tool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.1×

Search terms

Top Latch Hook Tool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • latch hook tool53K/yr
  • latch hooks11K/yr
  • small latch hook9K/yr
  • rug hook7K/yr
  • latch hook needle4K/yr
  • mini latch hook3K/yr

Reviews and returns

What reviews say buyers love and hate about Latch Hook Tool

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too big”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Latch Hook Tool questions

Answered from the same tracked data.