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Latch Hook Kits for Adults

Maybe

The top 5 products take only 19% of clicks. But demand is soft, at -31.2% this quarter, so Latch Hook Kits for Adults is a Maybe.

Flapen Score
61
61 / 100
Top 3% of 4,656 Arts, Crafts & Sewing niches · +15 vs the category median of 46
Market size
$758K/yr2.3M searches / yr
90-day growth
-31.2%search demand this quarter
Competition
19%top-5 click share · 40 brands · 94 sellers

Flapen Score

Latch Hook Kits for Adults against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Latch Hook Kits for Adults is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Latch Hook Kits for Adults market on Amazon at a glance

Shoppers on Amazon United States searched for Latch Hook Kits for Adults 2.3M times last year and spent an estimated $758K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $758K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
1.6%
Market size, estimated
$758Ka year
Peak month
December2.1× the quietest month
Top search term
latch hook kits for adults800K searches a year

02 · Price

A sale here is worth $21.00.

Listings sell for $21.00 on average, from $4.21 to $90.25. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 250 to 500 of them. At $21.00 that is $5K to $11K a year per listing.

Average price
$21.00inside the $15 to $100 sweet spot
Price range
$4.21–$90.25
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
250–500
Revenue per listing a year
$5K–$11K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #66 within Needlework. It carries 285 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
10.5%
Average rank
#66in Needlework
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
285per listing
Listings tracked
108

04 · Newcomers

2 of last year's 31 launches cleared the first-year sales bar.

31 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Latch Hook Kits for Adults products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 19% of clicks, no more. An open shelf where new products get seen.

$0$15K$30K$45K$61K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 falling

Sellers

94

Est. top-5 brand share

65%

Top 20: 91%

Est. top-5 click share

19%

Top 20: 46%

Open market

31%

  • Generic43%
  • veirousa10%
  • HSYMQ5%
  • CRAFTILOO4%
  • LatchKits4%
  • MIAOLLUN3%

Demand

Latch Hook Kits for Adults search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Latch Hook Kits for Adults search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • latch hook kits for adults800K/yr
  • latch hook kit311K/yr
  • latch hook kits195K/yr
  • latch hook kits for kids199K/yr
  • latch hook165K/yr
  • latch hook rug kits for adults98K/yr
  • latch hook pillow kits for adults63K/yr
  • hook rugs kits for adults55K/yr
  • latch hook pillow kit72K/yr
  • latch hook rug kit42K/yr

Reviews and returns

What reviews say buyers love and hate about Latch Hook Kits for Adults

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Fun/Entertainment Experience”
13%of negative reviews mention “Color”
1.5%of orders come back
“colors are different than shown”
A buyer, on “Color”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Latch Hook Kits for Adults questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data