Is lanyard string profitable to sell on Amazon United States?

The niche generates $669K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (69/100).

How competitive is the lanyard string niche?

18 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in lanyard string?

Top complaints mined from reviews: Quality-Overall, Stretchability/Expandability/Elasticity, Material Quality. The return rate is 1.8%.

When does demand for lanyard string peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.

What does it cost to enter the lanyard string niche?

Listings span $6.65–$48.92; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.

lanyard string

Worth a look

Shows demand growing +99.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+99.4%

90-day search growth — must beat 0% to launch

Returns

Great1.8%

return rate — above 5% kills the launch gate

Avg price

Great$17.18

avg listing price — sweet spot $15–$100

Price range

Great$6.65–$48.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$669K

$669K/yr · 651K searches

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,001.78

avg incumbent reviews — the moat a new listing must climb

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, lanyard string is a $669K/yr Amazon United States market (651K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 69/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

lanyard string market data

Units sold / yr: 30K–40K; avg 1,000–1,250/product
Revenue / yr: $515K–$687K; units × avg price
Conversion rate: 6.0%
Avg BSR: #175
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.3%
Avg brand age: 40 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

48%

Top 20: 87%

Open market

24%

Tresotoyo19%
cridoz19%
PP OPOUNT12%
SNAILAR12%
Fandamei6%
KAMJUNTAR6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +99.4% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.8×

Open Trend

Top lanyard string search terms

lanyard string176K/yr +73.9%4.1% conv.
gimp string91K/yr +92.9%5.7% conv.
gimp66K/yr +104.6%4.8% conv.
boondoggle31K/yr +252.9%4.3% conv.
lanyard string kit32K/yr +338.0%6.5% conv.
lanyard making kit32K/yr +99.6%3.2% conv.
boondoggle string33K/yr +69.3%4.6% conv.
plastic lanyard string24K/yr +96.5%5.3% conv.
plastic lacing cord18K/yr +135.4%4.1% conv.
plastic string25K/yr +36.6%2.4% conv.

All search terms

Top lanyard string products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lanyard String 20 Rolls Gimp String Kit Plastic Strings Lacing Cord

Tresotoyo$28.564.6★220 rev

Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction

SNAILAR$28.984.6★46 rev

Lanyard String Kit Cridoz 6Pack Plastic Lacing Cord Gimp String Lanyard Weaving Kit for Bracelets Keychains Crafts

cridoz$11.394.5★901 rev

KAMJUNTAR Lanyard String 15 Rolls Gimp String Plastic Lacing Cord Plastic String Lanyard Kit for Friendship Bracelets Jewelry Making DIY Craft Boondoggle Gimp Bracelet Making Kit

KAMJUNTAR$20.514.5★700 rev

Sukh Plastic Lanyard String Kit - 12 Colors Lacing Cord Bracelet Making

RAINFLOW$9.364.5★308 rev

Newest

by launch date

Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction

SNAILAR$28.9846 rev

3mo ago

Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY

NafuXiaJJia$9.914 rev

3mo ago

Lanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY

NafuXiaJJia$12.354 rev

3mo ago

Emact 12 Solid Colors Plastic Lanyard String Kit Boondoggle Gimp Cord Set

Etmact$9.2653 rev

9mo ago

PP OPOUNT Lanyard String Kit for Friendship Bracelet & Keychain Making 18 Solid-Color Gimp Kit with Tools & Guide Plastic Boondoggle String for Adults & Family Activities Fun Craft Set for Adults

PP OPOUNT$12.54286 rev

9mo ago

What buyers say about lanyard string

What buyers praise and complain about, mined from review topics.

What buyers love

Color18%

“Vibrant colors”

Quality-Overall14%

“Excellent product”

Ease Of Use7%

“Easy to use and make”

Advertised Vs Actual Product7%

“As advertised”

Value For Money7%

“Worth the money”

Fun/Entertainment Experience5%

“Hours of Entertainment”

Durability5%

“It doesn't break”

Stretchability/Expandability/Elasticity4%

“It has amazing stretch”

Strength4%

“Its very sturdy”

Efficiency2%

“Works perfectly”

What buyers complain about

Quality-Overall9%

“Cheap product”

Stretchability/Expandability/Elasticity8%

“Too elastic and slippery”

Material Quality7%

“Had a hard time with this material”

Grip6%

“If she loses her grip”

Durability5%

“Break easily”

Strength5%

“also very weak”

Adjustability/Rotatability/Reclining4%

“Adjustment does not hold”

Advertised Vs Actual Product4%

“Did not read description carefully”

Size-Overall4%

“Bulky”

Smell4%

“the smell out of the box”

Top return reasons

Size-Overall13%

Length8%

Advertised Vs Actual Product7%

Thin7%

Material Quality7%

Quality-Overall7%

Functionality-Overall6%

Value For Money5%

Strength5%

Charging4%

Common questions

Is lanyard string profitable to sell on Amazon United States?: The niche generates $669K/yr across 32 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (69/100).
How competitive is the lanyard string niche?: 18 brands and 44 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in lanyard string?: Top complaints mined from reviews: Quality-Overall, Stretchability/Expandability/Elasticity, Material Quality. The return rate is 1.8%.
When does demand for lanyard string peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.8× the quietest.
What does it cost to enter the lanyard string niche?: Listings span $6.65–$48.92; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.

lanyard string

lanyard string market data

Competition & brand share

Demand & seasonality

Top lanyard string search terms

Top lanyard string products on Amazon

Top sellers

Newest

Trending

What buyers say about lanyard string

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Arts, Crafts & Sewing