lanyard making kit
Worth a lookShows demand growing +83.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Great+83.6%90-day search growth — must beat 0% to launch
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great$17.46avg listing price — sweet spot $15–$100
Review moat
Great487.6avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.99–$33.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$75K$75K/yr · 101K searches
According to Flapen's Amazon United States niche tracking, lanyard making kit is a $75K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
lanyard making kit market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- $52K–$70K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #542
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.8%
- Avg brand age
- 30 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
54%
Top 20: 94%
Open market
25%
- Tresotoyo21%
- PP OPOUNT20%
- Tondiamo11%
- SNAILAR9%
- cridoz9%
- NafuXiaJJia5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — +83.6% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Top lanyard making kit search terms
- lanyard making kit32K/yr
- lanyard kit22K/yr
- gimp bracelet making kit15K/yr
- lanyard making supplies17K/yr
- diy lanyard kit7K/yr
- lanyard supplies4K/yr
- diy lanyard4K/yr
Top lanyard making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lanyard String 20 Rolls Gimp String Kit Plastic Strings Lacing Cord
Tresotoyo$28.564.6★220 rev
Tondiamo 1321 Pcs Back to School DIY Teacher Lanyard Making Kit Classic
Tondiamo$15.445.0★7 rev
Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction
SNAILAR$28.984.6★46 rev
PP OPOUNT Lanyard String Kit for Friendship Bracelet & Keychain Making 18 Solid-Color Gimp Kit with Tools & Guide Plastic Boondoggle String for Adults & Family Activities Fun Craft Set for Adults
PP OPOUNT$12.544.6★286 rev
PP OPOUNT Lanyard String Kit for Summer Camp Adults 15 Plastic Gimp Strings with 40 Keychain Accessories & Instructions DIY Bracelets Keychains Adults Gift Craft Set(Solid/Glitter/Laser Colors)
PP OPOUNT$10.064.6★286 rev
Newest
by launch dateLanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction
SNAILAR$28.9846 rev
Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY
NafuXiaJJia$9.914 rev
Lanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY
NafuXiaJJia$12.354 rev
Tondiamo 1321 Pcs Back to School DIY Teacher Lanyard Making Kit Classic
Tondiamo$15.447 rev
Gueevin 279 Pcs DIY Name Teacher Lanyard with ID Holder Back to School Gift
Gueevin$19.743 rev
Trending
90-day click momentumLanyard String Kit 20 Colors Gimp String with 25 Keychain Accessories 5 Charms 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY
NafuXiaJJia$12.354.2★
Lanyard String with Jig Bracelet Maker 20 Rolls Gimp String Boondoggle String Kit 1200 Feet and 177Pcs Accessories for Friendship Bracelet Keychain Lanyard Making kit with 21 Patterns Instruction
SNAILAR$28.984.6★
Lanyard String Kit 12 Colors Gimp String with 20 Keychain Accessories 20 Beads and 5 Bells Boondoggle Lanyard Making Kit for Craft DIY
NafuXiaJJia$9.914.2★
Tondiamo 1321 Pcs Back to School DIY Teacher Lanyard Making Kit Classic
Tondiamo$15.445.0★
Gueevin 279 Pcs DIY Name Teacher Lanyard with ID Holder Back to School Gift
Gueevin$19.745.0★
What buyers say about lanyard making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Vibrant colors”
“Excellent product”
“Fun to use”
“Great Christmas gift”
“As advertised”
“Easy to use and make”
“Great deal”
“durable”
“The plastic gimp is exactly the right thickness”
“Breeds Creative Minds”
What buyers complain about
“Cheap product”
“also very weak”
“the smell out of the box”
“Too elastic and slippery”
“Very cheap, the quality of the plastic is flimsy”
“Slippery”
“Color issues”
“The instructions aren't that great at explaining how to complete complicated knots either”
“inconsistent in thickness and very stretchy”
“My only complaint is that it can break if it gets pulled too tightly”
Top return reasons
Common questions
- Is lanyard making kit profitable to sell on Amazon United States?
- The niche generates $75K/yr across 25 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +83.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the lanyard making kit niche?
- 16 brands and 20 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in lanyard making kit?
- Top complaints mined from reviews: Quality-Overall, Strength, Smell. The return rate is 1.6%.
- When does demand for lanyard making kit peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.7× the quietest.
- What does it cost to enter the lanyard making kit niche?
- Listings span $3.99–$33.81; the average listing price is $17.46 (sweet spot $15–$100). The average incumbent carries 488 reviews — the moat a new listing must climb.