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Lanyard Clips

Fail

Shoppers spend an estimated $70K a year here, so Lanyard Clips is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$70K/yr424K searches / yr
90-day growth
+22.7%search demand this quarter
Competition
36%top-5 click share · 30 brands · 40 sellers

Flapen Score

Lanyard Clips against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Lanyard Clips is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lanyard Clips market on Amazon at a glance

Shoppers on Amazon United States searched for Lanyard Clips 424K times last year and spent an estimated $70K. The top 5 brands take 54% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 424K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
424K
Growth, 90 days vs prior 90
+22.7%
Conversion, latest week
1.8%
Market size, estimated
$70Ka year
Peak month
August2.2× the quietest month
Top search term
keychain clasp91K searches a year

02 · Price

A sale here is worth $8.95.

Listings sell for $8.95 on average, from $3.99 to $30.78. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $8.95 that is $2K to $4K a year per listing.

Average price
$8.95under the $15 to $100 sweet spot
Price range
$3.99–$30.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #103 within Jewelry Findings. It carries 2,318 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#103in Jewelry Findings
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,318per listing
Listings tracked
45

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
32 months

Products

Top Lanyard Clips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

30 flat

Sellers

40

Top-5 brand share

54%

Top 20: 89%

Top-5 click share

36%

Top 20: 69%

Open market

41%

  • Brand 126%
  • Brand 29%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Lanyard Clips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMayAug

Peak months: Aug · busiest ÷ quietest = 2.2×

Search terms

Top Lanyard Clips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keychain clasp91K/yr
  • keychain hooks67K/yr
  • lanyard clips59K/yr
  • lanyard clip37K/yr
  • keychain clasps31K/yr
  • lanyard hooks20K/yr
  • keychain clips for crafts19K/yr
  • key chain clips for crafts8K/yr
  • keyring hook10K/yr
  • lanyard clips and hooks9K/yr

Reviews and returns

What reviews say buyers love and hate about Lanyard Clips

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Very big”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lanyard Clips questions

Answered from the same tracked data.