lanyard clips
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Price range
Good$3.99–$31.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,165.28avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 419K searches
Avg price
Okay$9.34avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, lanyard clips is a $216K/yr Amazon United States market (419K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
lanyard clips market data
- Units sold / yr
- 20K–25K
- avg 250–500/product
- Revenue / yr
- $187K–$234K
- units × avg price
- Conversion rate
- 5.5%
- Avg BSR
- #294
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 183 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
46
Top-5 brand share
52%
Top 20: 85%
Top-5 click share
33%
Top 20: 68%
Open market
43%
- LEOBRO21%
- anezus9%
- Beebel9%
- DSUWAZU7%
- CMVFYL7%
- KJML DIY5%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +24.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top lanyard clips search terms
- keychain clasp87K/yr
- keychain hooks64K/yr
- lanyard clips60K/yr
- lanyard clip37K/yr
- keychain clasps30K/yr
- lanyard hooks21K/yr
- keychain clips for crafts19K/yr
- keychain clips bulk10K/yr
- keyring hook10K/yr
- keychain hooks for crafts8K/yr
Top lanyard clips products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver
LEOBRO$5.914.6★4,484 rev
70PCS Swivel Snap Hooks with Key Rings Metal Lobster Claw Clasp Keychain Rings for Crafts 1.25inch/32mm
DSUWAZU$4.104.7★2,023 rev
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.674.6★884 rev
Keychain clip 60pcs Colorful Metal Keychain Clasps Swivel Snap Lobster Claw Clasps Lanyard Hardware Key Chain Hooks for Craft Bag Charm Clip Dog Tags Purse Zipper Beads Jewelry Making DIY Supplies
KJML DIY$9.734.7★159 rev
Swivel Clasp Hooks Anezus 80Pcs Key Chain Clip Hooks D Ring Clip Lanyard Hardware for Keychain Making Lanyard Making Purse Hardware DIY Craft (3/4 Inside Width)
anezus$11.924.7★1,508 rev
Newest
by launch date
60PCS Keychain Making Supplies Lobster Claw Clasp with Key Rings Keychain Making kit Including 30PCS Keychain Clip Hooks and 30PCS Key Chain Rings for Crafts
Rysent$5.5276 rev
LEOBRO 100PCS Lobster Claw Clasps and Key Rings Keychain Making kit Keychains Clips and Key Chain Ring for Key Chain Jewelry Making Art Crafts Gold & Silver
LEOBRO$8.20156 rev
LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychain Clips and 30PCS Key Chain Ring for Keychain Key Jewelry Making Art Crafts Gold
LEOBRO$5.70295 rev
Keychain clip 60pcs Colorful Metal Keychain Clasps Swivel Snap Lobster Claw Clasps Lanyard Hardware Key Chain Hooks for Craft Bag Charm Clip Dog Tags Purse Zipper Beads Jewelry Making DIY Supplies
KJML DIY$9.73159 rev
LEOBRO 60 PCS Swivel Snap Hooks and Key Rings Keychain Clips and Key Chain Rings Lobster Claw Clasps for Key Chains Jewelry Crafts Gold
LEOBRO$6.33822 rev
Trending
90-day click momentum
Beebel Blue Lanyards 100 Pcs Lanyard for Id Badges Flat Lanyard with Badge Clip with J-Hook
Beebel$28.994.6★
Specialist ID 10 Pack - Premium Lanyards with Bulldog Clip - Heavy Duty 3/8 Neck Strap Id Badge Holder w/Metal Alligator Clip for Slot Hole Name Badges - Secure Non-Breakaway (Black)
Specialist ID$8.724.3★
CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
CMVFYL$7.674.6★
LEOBRO 100PCS Lobster Claw Clasps and Key Rings Keychain Making kit Keychains Clips and Key Chain Ring for Key Chain Jewelry Making Art Crafts Gold & Silver
LEOBRO$8.204.6★
Beebel Lanyards 100 Pcs Lanyard for Id Badges Flat Lanyard with Badge Clip J-Hook
Beebel$28.884.6★
What buyers say about lanyard clips
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“As Advertised”
“Strong and sturdy”
“They are affordable”
“Durable Quality”
“easy to open”
“the size makes them very easy to use”
“The colors are vibrant”
“Heavy duty”
“Solid design”
What buyers complain about
“Too big”
“Broken already”
“Average quality”
“Kind of flimsy”
“Not as described”
“wish they had different colors”
“tends to not retract all the way”
“Not worth the money”
“Very heavy weight”
“Cannot use”
Top return reasons
Common questions
- Is lanyard clips profitable to sell on Amazon United States?
- The niche generates $216K/yr across 50 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (58/100).
- How competitive is the lanyard clips niche?
- 37 brands and 46 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in lanyard clips?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.5%.
- When does demand for lanyard clips peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the lanyard clips niche?
- Listings span $3.99–$31.27; the average listing price is $9.34 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.