Lanyard Clasp

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+24.6%

Conversion, latest week

1.9%

Market size, estimated

$30Ka year

Top search term

swivel hooks for purses22K searches a year

Listings sell for $9.32 on average, from $3.99 to $26.32. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.32 that is $0 to $932 a year per listing.

Average price

$9.32under the $15 to $100 sweet spot

Price range

$3.99–$26.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$932

Returns

1.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #175 within Jewelry Findings. It carries 1,545 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#175in Jewelry Findings

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,545per listing

Listings tracked

64

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months