Is lace fabric by the yard profitable to sell on Amazon United States?

The niche generates $48K/yr across 84 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the lace fabric by the yard niche?

50 brands and 61 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.

What do buyers complain about in lace fabric by the yard?

Top complaints mined from reviews: Material Quality, Color, Quality-Overall. The return rate is 3.3%.

What does it cost to enter the lace fabric by the yard niche?

Listings span $5.78–$49.89; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.

lace fabric by the yard

Worth a look

Shows no brand lock-in (top 5 brands take 35% of clicks), but a small market ($48K/yr) keeps it on the watch list.

Brand share

Incredible35%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great193.38

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$16.87

avg listing price — sweet spot $15–$100

Price range

Great$5.78–$49.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Market size

Bad$48K

$48K/yr · 309K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, lace fabric by the yard is a $48K/yr Amazon United States market (309K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

lace fabric by the yard market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $42K–$51K; units × avg price
Conversion rate: 0.9%
Avg BSR: #1,888
Page quality: 0%
Prime: 90%
Sponsored: 77%
Out of stock: 4.5%
Avg brand age: 38 months
Avg seller age: 182 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

35%

Top 20: 78%

Top-5 click share

24%

Top 20: 55%

Open market

61%

L'EEREYDAS12%
II7%
B-COOL6%
BENECREAT5%
Psiriol5%
Sedona Designz, Inc.5%

Demand

Weekly Amazon search volume, last 12 weeks — -1.0% search growth over the last 90 days.

Open Trend

Top lace fabric by the yard search terms

lace fabric by the yard108K/yr +7.2%0.6% conv.
embroidered fabric25K/yr -10.8%0.2% conv.
embroidered fabric by the yard19K/yr -13.8%0.1% conv.
white lace fabric by the yard16K/yr +10.1%1.2% conv.
chantilly lace18K/yr -10.1%0.7% conv.
stretch lace fabric15K/yr +0.3%0.8% conv.
embroidered lace fabric12K/yr +15.2%0.2% conv.
floral lace fabric14K/yr -0.9%0.5% conv.
stretch lace fabric by the yard7K/yr +14.3%0.7% conv.
cotton lace fabric8K/yr +16.3%0.2% conv.

All search terms

Top lace fabric by the yard products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEEREYDAS 15.75 Wide 3 Yard White Eyelash Lace Fabric High Density Weaving Lace Ribbon with Floral Pattern for Wedding Sewing DIY Crafting Home Decor (White)

L'EEREYDAS$12.724.8★94 rev

Floral Embroidered Laces Fabric 15.75 Wide 3 Yard White Eyelash Lace Fabric Lace Ribbon Laces Trim Ribbon for Wedding Sewing DIY Crafting Home Decor (White)

Psiriol$8.524.7★14 rev

B-COOL White Lace Tablecloth 60 X120 Inches Rectangle Vintage Embroidered Bridal Wedding Tablecloths Sheer Overlay for Rustic Outdoor Party Reception Home Decor

B-COOL$13.254.7★2,259 rev

Elegant White Lace Fabric Tulle Fabric by Yard Colorful Floral Embroidery 35x51in - Soft Tulle for DIY Dresses & Wedding Gowns Hand Wash Only (White 1 Yard35x51in)

II$8.674.6★100 rev

MAYJOYDIY 2 Yards64.6 Inch Vintage Branch Leaves Mesh Lace Fabric Wide Light Ivory Embroidery Tulle French Sewing Lace Trim Fabrics for DIY Crafts Wedding Party Dresses Curtains Home Decoration

MAYJOYDIY$19.824.6★44 rev

Newest

by launch date

3 Yards White Lace Fabric 20-Inch Wide Floral Eyelash Lace for Bridal Wedding Decor Tablecloth Overlay French Style Polyester Lace for Sewing DIY Crafts & Party Supplies

suuéliee$12.854 rev

6mo ago

Floral Embroidered Laces Fabric 15.75 Wide 3 Yard White Eyelash Lace Fabric Lace Ribbon Laces Trim Ribbon for Wedding Sewing DIY Crafting Home Decor (White)

Psiriol$8.5214 rev

8mo ago

LYXMYGS Lace Trim Ribbon 5-Yard White Lace Ribbon 2.36 Inch Width White Laces Trims Delicate Floral Pattern Ribbons for Crafts Sewing and Bridal Wedding Dress Applique Decorations

LYXMYGS$6.98222 rev

11mo ago

Sedona Designz 48/50 Wide Corded Floral Lace Fabric with Sequins Mesh Embroidered Prom & Bridal Fabric with Scalloped Edges Elegant for Gowns Dcor & Crafts

Sedona Designz, Inc.$18.2131 rev

1y ago

Sedona Designz 48/50 Wide Corded Floral Lace Fabric with Sequins Mesh Embroidered Prom & Bridal Fabric with Scalloped Edges Elegant for Gowns Dcor & Crafts

Sedona Designz, Inc.$18.2331 rev

1y ago

What buyers say about lace fabric by the yard

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good Quality”

Upholstery/Fabric Quality16%

“Beautiful Fabric”

Stitch/Finish/Polish10%

“Beautiful eyelet and lace fabric”

Advertised Vs Actual Product7%

“Exactly as pictured”

Value For Money7%

“Definitely worth the money”

Color6%

“The colors are vibrant”

Design-Overall5%

“Perfect for craft project”

Material Quality5%

“This material is beautiful”

Stretchability/Expandability/Elasticity4%

“It is an elastic material too”

Embellishment/Embroidery Quality4%

“The embroidery lace trim is beautiful”

What buyers complain about

Material Quality15%

“The material is more on the delicate side”

Color13%

“NOT WHITE in color”

Quality-Overall12%

“super cheap and super scratchy”

Advertised Vs Actual Product10%

“.The pic doesnt do it justice bc I later adjusted it to fit better”

Size-Overall9%

“was short by more than 2”

Smell5%

“just smells terrible”

Print Quality3%

“The writing was hard to see”

Comfort-Overall3%

“Do not use on clothing, it is so scratchy and uncomfortable”

Value For Money3%

“Very cheap”

Hard Feel2%

“Kinda stiff too”

Top return reasons

Size-Overall19%

Color19%

Material Quality15%

Advertised Vs Actual Product11%

Value For Money7%

Thin3%

Quality-Overall3%

Display Colors3%

Shape/Style3%

Functionality-Overall2%

Common questions

Is lace fabric by the yard profitable to sell on Amazon United States?: The niche generates $48K/yr across 84 tracked products. 1 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the lace fabric by the yard niche?: 50 brands and 61 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 35% of demand.
What do buyers complain about in lace fabric by the yard?: Top complaints mined from reviews: Material Quality, Color, Quality-Overall. The return rate is 3.3%.
What does it cost to enter the lace fabric by the yard niche?: Listings span $5.78–$49.89; the average listing price is $16.87 (sweet spot $15–$100). The average incumbent carries 193 reviews — the moat a new listing must climb.