Lace
MaybeThe top 5 brands take only 50% of clicks. But prices span $4.94–$17.59, mostly outside the sweet spot, so Lace is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 4653
- Market size
- $723K/yr2.7M searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 42%top-5 click share · 31 brands · 42 sellers
Flapen Score
Lace against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Lace is stronger. Inside it, weaker.
Market
The Lace market on Amazon at a glance
Shoppers on Amazon United States searched for Lace 2.7M times last year and spent an estimated $723K. The top 5 brands take 50% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $723K a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 2.9%
- Market size, estimated
- $723Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- lace ribbon624K searches a year
02 · Price
A sale here is worth $9.08.
Listings sell for $9.08 on average, from $4.94 to $17.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At $9.08 that is $11K to $14K a year per listing.
- Average price
- $9.08under the $15 to $100 sweet spot
- Price range
- $4.94–$17.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- $11K–$14K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Trim & Embellishments. It carries 5,013 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Trim & Embellishments
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 5,013per listing
- Listings tracked
- 40
04 · Newcomers
8 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Lace products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
31 falling
Sellers
42
Top-5 brand share
50%
Top 20: 88%
Top-5 click share
42%
Top 20: 79%
Open market
46%
- Brand 121%
- Brand 210%
- Brand 38%
- Brand 46%
- Brand 55%
- Brand 64%
Demand
Lace search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Lace search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lace ribbon624K/yr
- lace650K/yr
- lace trim337K/yr
- lace fabric307K/yr
- white lace ribbon128K/yr
- white lace120K/yr
- sewing trim & embellishments64K/yr
- encajes para costura44K/yr
- lace trim for sewing51K/yr
- trim for sewing62K/yr
Reviews and returns
What reviews say buyers love and hate about Lace
We read the reviews and the return reasons for every product selling here.
“Not great quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lace questions
Answered from the same tracked data.









