Is lace profitable to sell on Amazon United States?

The niche generates $723K/yr across 40 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (53/100).

How competitive is the lace niche?

31 brands and 42 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in lace?

Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.8%.

When does demand for lace peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the lace niche?

Listings span $4.94–$17.59; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 5,013 reviews — the moat a new listing must climb.

lace

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but prices mostly outside the sweet spot ($4.94–$17.59) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Market size

Good$723K

$723K/yr · 2.7M searches

Growth

Okay+11.4%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay$9.08

avg listing price — sweet spot $15–$100

Review moat

Bad5,013.23

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$4.94–$17.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, lace is a $723K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

lace market data

Units sold / yr: 60K–80K; avg 1,250–1,500/product
Revenue / yr: $545K–$726K; units × avg price
Conversion rate: 2.9%
Avg BSR: #70
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.0%
Avg brand age: 37 months
Avg seller age: 154 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

42%

Top 20: 79%

Open market

46%

LYXMYGS21%
Lock Laces10%
ilauke8%
Jepeux6%
Sentoyou5%
Goyinxza4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top lace search terms

lace ribbon624K/yr +28.7%3.3% conv.
lace650K/yr -3.3%0.9% conv.
lace trim337K/yr +4.1%1.2% conv.
lace fabric307K/yr +1.9%0.6% conv.
white lace ribbon128K/yr +75.0%5.8% conv.
white lace120K/yr +18.3%2.6% conv.
sewing trim & embellishments64K/yr +0.0%0.0% conv.
encajes para costura44K/yr +14.3%0.4% conv.
lace trim for sewing51K/yr -1.6%0.7% conv.
trim for sewing62K/yr -24.0%0.1% conv.

All search terms

Top lace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LYXMYGS Lace Trim Ribbon 5-Yard White Lace Ribbon 2.36 Inch Width White Laces Trims Delicate Floral Pattern Ribbons for Crafts Sewing and Bridal Wedding Dress Applique Decorations

LYXMYGS$6.984.8★222 rev

Lock Laces - 1 Size Fits All - Elastic No Tie Shoelaces for Kids Adults Ideal for Sneakers Running & Athletic Shoes (Black Reflective 48-Inch)

Lock Laces$11.624.6★87,901 rev

ilauke 46 Yards White Lace Ribbon 14 Rolls Vintage Lace Trims 0.6 to 2.1 inch Ribbon Laces with Assorted Pattern for Sewing Crafts Wedding Decor Flower Ribbons 3.28 Yards Each

ilauke$12.014.6★1,638 rev

30 Yards White lace lace Ribbon Gift Wrapping Dress Decoration Wedding Decoration Sewing Crafts (Style1)

Jepeux$5.434.7★606 rev

White Lace Ribbon Vintage Lace Trim Thin White Laces Decorative Ribbon 25 Yards 1.2 Inch for Sewing Trim and Embellishments DIY Crafts Gift Wrapping Flower Bouquet Hair Ribbons for Women Girl

Goyinxza$6.884.5★44 rev

Newest

by launch date

QingHan White Lace Trim Ribbon: 10 Yards 2.36 Inch Wide Lace Ribbon for Sewing - Floral Lace Trim for Crafts - Bridal Wedding Dress - Gift Wrapping and DIY Decor

QingHan$6.8017 rev

3mo ago

Elastic Lace Ribbon 1 Inch Wide x 4.5 Yards Elegant White Lace Trim Ribbon for Sewing Gift Wrapping Hair Bows Wedding Decor Crafts

Dynoro$4.9422 rev

7mo ago

Floral Embroidered Laces Fabric 15.75 Wide 3 Yard White Eyelash Lace Fabric Lace Ribbon Laces Trim Ribbon for Wedding Sewing DIY Crafting Home Decor (White)

Psiriol$8.5214 rev

8mo ago

White Lace Ribbon Roll 30 Yards Sewing Crafts Lace Trim for Gift Wrapping Sewing Crafts Wedding Dress Decoration

Qulkws$6.2131 rev

9mo ago

50 Yards White Lace Trim Ribbon Roll Vintage Crochet Lace for Gift Wrapping Sewing & Craft Projects Bridal Wedding Decor Dress Embellishment Floral DIY & Party Decorations

Darlingao$6.9524 rev

9mo ago

What buyers say about lace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Good quality and arrived as expected”

Advertised Vs Actual Product12%

“WORKS AS ADVERTISED”

Stitch/Finish/Polish9%

“it's perfect on this outfit I'm sewing”

Value For Money7%

“worth the money”

Ease Of Use7%

“Easy to use”

Size-Overall7%

“Good fit”

Color5%

“Its very pretty”

Design-Overall5%

“Perfect for crafting”

Embellishment/Embroidery Quality4%

“Looks good as an embellishment”

Stretchability/Expandability/Elasticity4%

“It has a good amount of stretch”

What buyers complain about

Quality-Overall11%

“Not great quality”

Durability11%

“Broke after a month”

Functionality-Overall6%

“Didn't work for me”

Thickness6%

“The lace is thicker like cotton”

Ease Of Use6%

“That end claps is REALLY hard to close”

Stretchability/Expandability/Elasticity6%

“I wish more companies would stop using this stretchy elastic nonsense”

Color6%

“Off white, not white”

Size-Overall5%

“It comes loose rather than on a spool”

Value For Money4%

“Very cheap”

Material Quality4%

“The material is more on the delicate side”

Top return reasons

Size-Overall23%

Color14%

Length7%

Advertised Vs Actual Product7%

Value For Money6%

Material Quality6%

Thin4%

Quality-Overall4%

Feet Fit3%

Functionality-Overall2%

Common questions

Is lace profitable to sell on Amazon United States?: The niche generates $723K/yr across 40 tracked products. 8 of 16 products launched in the last 360 days are still selling. 90-day search growth is +11.4%. Flapen's verdict: Worth a look (53/100).
How competitive is the lace niche?: 31 brands and 42 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in lace?: Top complaints mined from reviews: Quality-Overall, Durability, Functionality-Overall. The return rate is 1.8%.
When does demand for lace peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the lace niche?: Listings span $4.94–$17.59; the average listing price is $9.08 (sweet spot $15–$100). The average incumbent carries 5,013 reviews — the moat a new listing must climb.