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53

kumihimo disk

Worth a look

Shows a thin review moat (259 avg reviews), but a small market ($108K/yr) keeps it on the watch list.

Market size 26Growth 37Conversion 54Competition 60Returns 83Price range 64Avg price 66Brand share 60Review moat 87Quality gap 38

Review moat

Great258.64

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Avg price

Good$13.86

avg listing price — sweet spot $15–$100

Price range

Good$5.04–$32.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Market size

Okay$108K

$108K/yr · 176K searches

According to Flapen's Amazon United States niche tracking, kumihimo disk is a $108K/yr Amazon United States market (176K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun. Verdict: Worth a look — 53/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

kumihimo disk market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
$83K–$111K
units × avg price
Conversion rate
4.4%
Avg BSR
#608
Page quality
0%
Prime
91%
Sponsored
79%
Out of stock
2.6%
Avg brand age
44 months
Avg seller age
182 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

49

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

49%

Top 20: 87%

Open market

27%

  • The Beadsmith33%
  • BILLIOTEAM13%
  • Grow Creative9%
  • Comidox8%
  • jojofuny6%
  • KALLORY4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +10.0% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.8×

Top kumihimo disk search terms

  • kumihimo disk66K/yr
  • kumihimo44K/yr
  • kumihimo bracelet kit20K/yr
  • kumihimo kit20K/yr
  • kumihimo disk kit11K/yr
  • kumihimo supplies14K/yr
All search terms

Top kumihimo disk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$9K12%$13K16%$17K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about kumihimo disk

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“The BeadSmith quality is always excellent”

Advertised Vs Actual Product17%

“As advertised”

Ease Of Use14%

“Easy to use”

Value For Money6%

“Price is fair”

Color6%

“great colors”

Fun/Entertainment Experience5%

“Fun thing to do for people of all ages”

Size-Overall4%

“Theyre the perfect size”

Efficiency3%

“The clip on the small one works great”

Collectibles3%

“Great collection”

Strength2%

“its moderately sturdy”

What buyers complain about

Instructions/User Manual/Troubleshooting16%

“I found better instructions online for free”

Ease Of Use10%

“Difficult to use”

Size-Overall8%

“just very tight”

Advertised Vs Actual Product6%

“Images are very deceiving - large round disc is defective”

Durability5%

“will break soon”

Thickness5%

“These are a bit thinner than I expected”

Weight Heavy5%

“No weight comes with so you have to use your own”

Print Quality5%

“They're what they're some misprint smaller then I originally thought”

Strength4%

“will break soon”

Functionality-Overall2%

“the camera doesnt pick it up”

Top return reasons

Size-Overall32%
Thin23%
Advertised Vs Actual Product8%
Material Quality7%
Thickness5%
Stretchability/Expandability/Elasticity4%
Functionality-Overall4%
Color3%
Value For Money2%
Instructions/User Manual/Troubleshooting2%

Common questions

Is kumihimo disk profitable to sell on Amazon United States?
The niche generates $108K/yr across 33 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (53/100).
How competitive is the kumihimo disk niche?
21 brands and 49 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in kumihimo disk?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Ease Of Use, Size-Overall. The return rate is 1.6%.
When does demand for kumihimo disk peak?
Demand peaks in Jun; the busiest month runs 1.8× the quietest.
What does it cost to enter the kumihimo disk niche?
Listings span $5.04–$32.76; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 259 reviews — the moat a new listing must climb.