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Kraft Paper Roll 24 Inch Wide

Fail

Shoppers spend an estimated $35K a year here, so Kraft Paper Roll 24 Inch Wide is a Fail.

Flapen Score
43
43 / 100
Ranks 2,976 of 4,656 Arts, Crafts & Sewing niches · −3 vs the category median of 46
Market size
$35K/yr16K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
65%top-5 click share · 10 brands · 22 sellers

Flapen Score

Kraft Paper Roll 24 Inch Wide against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kraft Paper Roll 24 Inch Wide is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kraft Paper Roll 24 Inch Wide market on Amazon at a glance

Shoppers on Amazon United States searched for Kraft Paper Roll 24 Inch Wide 16K times last year and spent an estimated $35K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
8.1%
Market size, estimated
$35Ka year
Peak month
September2.4× the quietest month
Top search term
kraft paper roll 24 inch wide8K searches a year

02 · Price

A sale here is worth $26.95.

Listings sell for $26.95 on average, from $7.30 to $68.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $26.95 that is $0 to $3K a year per listing.

Average price
$26.95inside the $15 to $100 sweet spot
Price range
$7.30–$68.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Paper & Paper Crafts. It carries 5,306 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#48in Paper & Paper Crafts
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
5,306per listing
Listings tracked
18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Kraft Paper Roll 24 Inch Wide products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

16%

  • Brand 131%
  • Brand 216%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 68%
  • Open — no brand owns it (4 brands, 16%)

Demand

Kraft Paper Roll 24 Inch Wide search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Kraft Paper Roll 24 Inch Wide search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kraft paper roll 24 inch wide8K/yr
  • craft paper roll 24 inch wide5K/yr
  • brown paper roll 24 inch wide4K/yr

Reviews and returns

What reviews say buyers love and hate about Kraft Paper Roll 24 Inch Wide

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Thickness”
2.1%of orders come back
“fairly thin material”
A buyer, on “Thickness”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kraft Paper Roll 24 Inch Wide questions

Answered from the same tracked data.