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Kraft Notebooks

Maybe

Products sell for $19.96 on average, inside the sweet spot. But shoppers spend an estimated $64K a year here, so Kraft Notebooks is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 4,656 Arts, Crafts & Sewing niches · +7 vs the category median of 46
Market size
$64K/yr98K searches / yr
90-day growth
+8.7%search demand this quarter
Competition
32%top-5 click share · 28 brands · 57 sellers

Flapen Score

Kraft Notebooks against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kraft Notebooks is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kraft Notebooks market on Amazon at a glance

Shoppers on Amazon United States searched for Kraft Notebooks 98K times last year and spent an estimated $64K. The top 5 brands take 61% of clicks. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+8.7%
Conversion, latest week
3.3%
Market size, estimated
$64Ka year
Peak month
August1.7× the quietest month
Top search term
kraft notebooks28K searches a year

02 · Price

A sale here is worth $19.96.

Listings sell for $19.96 on average, from $4.88 to $47.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $19.96 that is $0 to $2K a year per listing.

Average price
$19.96inside the $15 to $100 sweet spot
Price range
$4.88–$47.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #232 within Art Paper. It carries 1,111 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#232in Art Paper
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
1,111per listing
Listings tracked
47

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kraft Notebooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

28 falling

Sellers

57

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

32%

Top 20: 70%

Open market

33%

  • Brand 127%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 65%

Demand

Kraft Notebooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Kraft Notebooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kraft notebooks28K/yr
  • bulk sketchbooks18K/yr
  • sketchbook bulk11K/yr
  • kraft notebook11K/yr
  • kraft paper notebook10K/yr
  • kraft journal6K/yr
  • kraft paper journal5K/yr
  • blank journal bulk4K/yr
  • kraft journals3K/yr
  • brown paper journal4K/yr

Reviews and returns

What reviews say buyers love and hate about Kraft Notebooks

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Paper Quality”
20%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Regular sized notebooks dont fit well”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kraft Notebooks questions

Answered from the same tracked data.