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Knitting Cables

Fail

Demand is soft, at -40.2% this quarter, so Knitting Cables is a Fail.

Flapen Score
41
41 / 100
Ranks 3,360 of 4,656 Arts, Crafts & Sewing niches · −5 vs the category median of 46
Market size
$199K/yr217K searches / yr
90-day growth
-40.2%search demand this quarter
Competition
27%top-5 click share · 8 brands · 39 sellers

Flapen Score

Knitting Cables against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Knitting Cables is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Knitting Cables market on Amazon at a glance

Shoppers on Amazon United States searched for Knitting Cables 217K times last year and spent an estimated $199K. The top 5 brands take 98% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $199K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-40.2%
Conversion, latest week
1.7%
Market size, estimated
$199Ka year
Top search term
knit picks interchangeable needles30K searches a year

02 · Price

A sale here is worth $54.43.

Listings sell for $54.43 on average, from $7.13 to $274.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $54.43 that is $0 to $5K a year per listing.

Average price
$54.43inside the $15 to $100 sweet spot
Price range
$7.13–$274.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #729 within Knitting & Crochet. It carries 835 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
98%
Out of stock, average day
12.0%
Average rank
#729in Knitting & Crochet
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
835per listing
Listings tracked
84

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Knitting Cables products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

39

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

27%

Top 20: 59%

Open market

1%

  • Knit Picks65%
  • Knitter's Pride21%
  • KnitPro9%
  • GUCLUD2%
  • Svartur1%
  • Weabetfu1%
  • Open — no brand owns it (2 brands, 1%)

Demand

Knitting Cables search demand

Weekly searches over the year. Pick a range.

6K4KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Knitting Cables search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • knit picks interchangeable needles30K/yr
  • knit picks31K/yr
  • knit picks yarn25K/yr
  • knitters pride interchangeable knitting needles22K/yr
  • knitters pride16K/yr
  • knitpicks interchangeable needles15K/yr
  • knitpicks11K/yr
  • knitters pride needles10K/yr
  • knitting cables8K/yr
  • interchangeable knitting cables6K/yr

Reviews and returns

What reviews say buyers love and hate about Knitting Cables

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
3.2%of orders come back
“Does not last”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Knitting Cables questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data