Knitting
MaybeThe top 5 brands take only 37% of clicks. But demand is soft, at -28.9% this quarter, so Knitting is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 4,656 Arts, Crafts & Sewing niches · +5 vs the category median of 4651
- Market size
- $117K/yr478K searches / yr
- 90-day growth
- -28.9%search demand this quarter
- Competition
- 32%top-5 click share · 50 brands · 76 sellers
Flapen Score
Knitting against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Knitting is stronger. Inside it, weaker.
Market
The Knitting market on Amazon at a glance
Shoppers on Amazon United States searched for Knitting 478K times last year and spent an estimated $117K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 478K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.
- Searches, last 12 months
- 478K
- Growth, 90 days vs prior 90
- -28.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $117Ka year
- Peak month
- December4.0× the quietest month
- Top search term
- knitting431K searches a year
02 · Price
A sale here is worth $23.59.
Listings sell for $23.59 on average, from $4.13 to $210.66. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $23.59 that is $0 to $2K a year per listing.
- Average price
- $23.59inside the $15 to $100 sweet spot
- Price range
- $4.13–$210.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 1.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #5,293 within Knitting & Crochet. It carries 1,431 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 3.4%
- Average rank
- #5,293in Knitting & Crochet
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 1,431per listing
- Listings tracked
- 62
04 · Newcomers
4 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 11
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Knitting products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aeelike Knitting Kit for Beginners Complete Beginner Knitting Kit Easy Knitting Set Including Knitting Needles Set Cotton Yarn Learn to Knit Dishcloth with Step-by-Step Instructions Colorful
- Price
- $18.43
- Rating
- 4.4/5
- Reviews
- 509
- Age
- 2y ago

INSCRAFT 113 Piece Crochet Kit with Yarn Set 1600 Yards Assorted Yarn for Knitting and Crochet 73PCS Crochet Accessories Set Including Ergonomic Hooks Knitting Needles & More Ideal Beginner Kit
- Price
- $30.41
- Rating
- 4.5/5
- Reviews
- 4,961
- Age
- 6y ago

SPANSEE 6 PCS Cat Paw Knitting Needles Stoppers Knitting Needle Point Protectors Stitch Stopper Needle Minder Knitting Accessories Knitting Supplies fit Size 11-17 (8mm-12.75mm) Needles
- Price
- $5.86
- Rating
- 4.2/5
- Reviews
- 408
- Age
- 2y ago

Dxhycc New Basic Knitting Tools Accessories Supplies with Case Knit Kit Lots
- Price
- $7.82
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 12y ago

JUCPASH Yarn Holder for Crocheting and Knitting Wooden Yarn Spinner with Magnetic Rotating Mechanism and Anti-Slip Pads Crochet Accessories Birthday Gifts for Women Mom Wife Grandma Mother (Brown)
- Price
- $19.83
- Rating
- 4.5/5
- Reviews
- 1,542
- Age
- 2y ago
Trending
estimated 90-day click momentum
Eersida 15 Pcs Knitting Needle Gauge and Rulers Crochet Tools Knitting Accessories Wooden Yarn Gauge Tools with Chain Crochet Needle Rulers Yarn Measuring Tools
- Price
- $10.13
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago

The Woobles Crochet Kit for Beginners - Easy Arts and Crafts Knitting & Crochet Animals Kit As Seen On Shark Tank - Sebastian The Lion
- Price
- $29.97
- Rating
- 4.5/5
- Reviews
- 832
- Age
- 4y ago

UOOU 10Pcs Yarn Needles Darning Tapestry Needles Large Eye Weaving Needle Yarn Needle for Crocheting with Aluminum Storage Knitting Crochet Accessories
- Price
- $5.99
- Rating
- 4.8/5
- Reviews
- 416
- Age
- 10mo ago

Caydo Automatic i Cord Knitting Machine Pro Electric i-Cord Knitter with Powerful 3-Speed Adjustable Hands-Free Highly Efficient Yarn Knit Helper Crochet iCord Maker Tool for Fast DIY Craft Project
- Price
- $118.41
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 9mo ago

Yarniss Crochet Kit for Beginners All in One Crochet Kits with 840 Yards Crochet Yarn Ergonomic Crochet Hooks Set with Yarn for Adults Navy
- Price
- $19.17
- Rating
- 4.6/5
- Reviews
- 1,139
- Age
- 2y ago
Newest
by launch date
Caydo Automatic i Cord Knitting Machine Pro Electric i-Cord Knitter with Powerful 3-Speed Adjustable Hands-Free Highly Efficient Yarn Knit Helper Crochet iCord Maker Tool for Fast DIY Craft Project
- Price
- $118.41
- Rating
- 4.5/5
- Reviews
- 648
- Age
- 9mo ago

UOOU 10Pcs Yarn Needles Darning Tapestry Needles Large Eye Weaving Needle Yarn Needle for Crocheting with Aluminum Storage Knitting Crochet Accessories
- Price
- $5.99
- Rating
- 4.8/5
- Reviews
- 416
- Age
- 10mo ago

20PCS Knitting Needle Stoppers Knitting Needles Point Protectors Needle Point Locks Plastic Knitting Needles Caps Single Hole Spring Toggle Stitch Stoppers Essential Knitting Accessories for Finger
- Price
- $5.71
- Rating
- 4.3/5
- Reviews
- 64
- Age
- 1y ago

Coopay Crochet Kit for Beginners Crochet Starter Kit for Blanket Granny Squares Video Instructions Easy to Learn Knitting for Beginner
- Price
- $29.10
- Rating
- 4.0/5
- Reviews
- 1,454
- Age
- 2y ago

Eersida 15 Pcs Knitting Needle Gauge and Rulers Crochet Tools Knitting Accessories Wooden Yarn Gauge Tools with Chain Crochet Needle Rulers Yarn Measuring Tools
- Price
- $10.13
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
50 falling
Sellers
76
Est. top-5 brand share
37%
Top 20: 76%
Est. top-5 click share
32%
Top 20: 67%
Open market
59%
- Aeelike13%
- spansee8%
- INSCRAFT7%
- Dxhycc4%
- JUCPASH4%
- Mr. Pen4%
Demand
Knitting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Knitting search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- knitting431K/yr
- knitting notions34K/yr
- knitting accessories kit7K/yr
- knitting tool6K/yr
- knitting tools and supplies1K/yr
Reviews and returns
What reviews say buyers love and hate about Knitting
We read the reviews and the return reasons for every product selling here.
“too large for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Knitting questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









