Is knitting profitable to sell on Amazon United States?

The niche generates $117K/yr across 62 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is -28.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the knitting niche?

50 brands and 76 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in knitting?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.6%.

When does demand for knitting peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the knitting niche?

Listings span $4.13–$210.66; the average listing price is $23.59 (sweet spot $15–$100). The average incumbent carries 1,431 reviews — the moat a new listing must climb.

knitting

Worth a look

Shows no brand lock-in (top 5 brands take 37% of clicks), but soft demand (-28.9% this quarter) keeps it on the watch list.

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.59

avg listing price — sweet spot $15–$100

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Review moat

Good1,431.15

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.13–$210.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$117K

$117K/yr · 478K searches

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, knitting is a $117K/yr Amazon United States market (478K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

knitting market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $142K–$189K; units × avg price
Conversion rate: 1.0%
Avg BSR: #5,293
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 3.4%
Avg brand age: 36 months
Avg seller age: 167 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

Top-5 brand share

37%

Top 20: 76%

Top-5 click share

32%

Top 20: 67%

Open market

59%

Aeelike13%
spansee8%
INSCRAFT7%
Dxhycc4%
JUCPASH4%
Mr. Pen4%

Demand & seasonality

Weekly Amazon search volume, last 71 weeks — -28.9% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top knitting search terms

knitting431K/yr -27.9%0.6% conv.
knitting notions34K/yr -31.4%1.6% conv.
knitting accessories kit7K/yr -59.8%2.7% conv.
knitting tool6K/yr -45.9%0.1% conv.
knitting tools and supplies1K/yr +40.4%1.4% conv.

All search terms

Top knitting products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Aeelike Knitting Kit for Beginners Complete Beginner Knitting Kit Easy Knitting Set Including Knitting Needles Set Cotton Yarn Learn to Knit Dishcloth with Step-by-Step Instructions Colorful

Aeelike$18.434.4★509 rev

INSCRAFT 113 Piece Crochet Kit with Yarn Set 1600 Yards Assorted Yarn for Knitting and Crochet 73PCS Crochet Accessories Set Including Ergonomic Hooks Knitting Needles & More Ideal Beginner Kit

INSCRAFT$30.414.5★4,961 rev

SPANSEE 6 PCS Cat Paw Knitting Needles Stoppers Knitting Needle Point Protectors Stitch Stopper Needle Minder Knitting Accessories Knitting Supplies fit Size 11-17 (8mm-12.75mm) Needles

spansee$5.864.2★408 rev

Dxhycc New Basic Knitting Tools Accessories Supplies with Case Knit Kit Lots

Dxhycc$7.824.5★1,712 rev

JUCPASH Yarn Holder for Crocheting and Knitting Wooden Yarn Spinner with Magnetic Rotating Mechanism and Anti-Slip Pads Crochet Accessories Birthday Gifts for Women Mom Wife Grandma Mother (Brown)

JUCPASH$19.834.5★1,542 rev

Newest

by launch date

Caydo Automatic i Cord Knitting Machine Pro Electric i-Cord Knitter with Powerful 3-Speed Adjustable Hands-Free Highly Efficient Yarn Knit Helper Crochet iCord Maker Tool for Fast DIY Craft Project

Caydo$118.41648 rev

9mo ago

UOOU 10Pcs Yarn Needles Darning Tapestry Needles Large Eye Weaving Needle Yarn Needle for Crocheting with Aluminum Storage Knitting Crochet Accessories

UOOU$5.99416 rev

10mo ago

20PCS Knitting Needle Stoppers Knitting Needles Point Protectors Needle Point Locks Plastic Knitting Needles Caps Single Hole Spring Toggle Stitch Stoppers Essential Knitting Accessories for Finger

Zyghjort$5.7164 rev

1y ago

Coopay Crochet Kit for Beginners Crochet Starter Kit for Blanket Granny Squares Video Instructions Easy to Learn Knitting for Beginner

Coopay$29.101,454 rev

2y ago

Eersida 15 Pcs Knitting Needle Gauge and Rulers Crochet Tools Knitting Accessories Wooden Yarn Gauge Tools with Chain Crochet Needle Rulers Yarn Measuring Tools

Eersida$10.1328 rev

2y ago

What buyers say about knitting

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use12%

“easy to open”

Quality-Overall12%

“Great quality set”

Value For Money9%

“Very affordable”

Advertised Vs Actual Product6%

“As advertised”

Color4%

“Beautiful colors”

Gifting Purpose4%

“Awesome Gift”

Brightness/Shine/Glow4%

“Very bright”

Efficiency3%

“It works flawlessly”

Instructions/User Manual/Troubleshooting3%

“Easy to read instructions”

Size-Overall3%

“The mats all fit perfectly well”

What buyers complain about

Size-Overall10%

“too large for me”

Quality-Overall10%

“Bad Quality”

Durability8%

“Broke after first use”

Instructions/User Manual/Troubleshooting7%

“No instructions”

Thickness4%

“Could be thicker”

Material Quality4%

“rips it out the material needs to be better”

Value For Money4%

“A bit on the pricey side”

Functionality-Overall3%

“it still would not turn back on”

Strength3%

“Not very strong”

Ease Of Use2%

“hard to open”

Top return reasons

Size-Overall20%

Advertised Vs Actual Product9%

Functionality-Overall8%

Value For Money7%

Defective Material/Parts6%

Instructions/User Manual/Troubleshooting6%

Quality-Overall6%

Material Quality5%