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Kneaded Eraser

Maybe

An estimated 0.5% of orders come back. But the top 5 brands take 99% of clicks, so Kneaded Eraser is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 4,656 Arts, Crafts & Sewing niches · +6 vs the category median of 46
Market size
$2.4M/yr1.0M searches / yr
90-day growth
-13.8%search demand this quarter
Competition
62%top-5 click share · 6 brands · 85 sellers

Flapen Score

Kneaded Eraser against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kneaded Eraser is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kneaded Eraser market on Amazon at a glance

Shoppers on Amazon United States searched for Kneaded Eraser 1.0M times last year and spent an estimated $2.4M. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 8.9% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
8.9%
Market size, estimated
$2.4Ma year
Peak month
January2.1× the quietest month
Top search term
kneaded eraser254K searches a year

02 · Price

A sale here is worth $25.61.

Listings sell for $25.61 on average, from $3.33 to $163.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 5,000 to 6,000 of them. At $25.61 that is $128K to $154K a year per listing.

Average price
$25.61inside the $15 to $100 sweet spot
Price range
$3.33–$163.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
5,000–6,000
Revenue per listing a year
$128K–$154K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Drawing. It carries 6,881 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#44in Drawing
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
6,881per listing
Listings tracked
17

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Kneaded Eraser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

85

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 170%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Kneaded Eraser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.1×

Search terms

Top Kneaded Eraser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kneaded eraser254K/yr
  • faber castell colored pencils242K/yr
  • faber castell207K/yr
  • kneadable eraser68K/yr
  • kneaded erasers for artists65K/yr
  • faber castell eraser29K/yr
  • moldable eraser19K/yr
  • faber-castell19K/yr
  • kneaded erasers16K/yr
  • clay eraser13K/yr

FAQ

Common Kneaded Eraser questions

Answered from the same tracked data.