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Kiln Paper

Fail

Shoppers spend an estimated $14K a year here, so Kiln Paper is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$14K/yr19K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
57%top-5 click share · 14 brands · 16 sellers

Flapen Score

Kiln Paper against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kiln Paper is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiln Paper market on Amazon at a glance

Shoppers on Amazon United States searched for Kiln Paper 19K times last year and spent an estimated $14K. The top 5 brands take 72% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
2.2%
Market size, estimated
$14Ka year
Top search term
kiln paper10K searches a year

02 · Price

A sale here is worth $32.86.

Listings sell for $32.86 on average, from $6.94 to $121.85. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.86 that is $0 to $3K a year per listing.

Average price
$32.86inside the $15 to $100 sweet spot
Price range
$6.94–$121.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #110 within Ceramics & Pottery. It carries 59 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#110in Ceramics & Pottery
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
59per listing
Listings tracked
21

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Kiln Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

16

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

23%

  • Brand 122%
  • Brand 218%
  • Brand 311%
  • Brand 411%
  • Brand 510%
  • Brand 65%

Demand

Kiln Paper search demand

Weekly searches over the year. Pick a range.

450350Apr '26May '26May '26Jun '26Jul '26Jul '26Aug '26

Search terms

Top Kiln Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiln paper10K/yr
  • kiln paper for glass fusing6K/yr
  • kiln shelf paper3K/yr

Reviews and returns

What reviews say buyers love and hate about Kiln Paper

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“I shouldn't have trusted star rating”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Kiln Paper questions

Answered from the same tracked data.