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Kiln

Fail

Buyers convert on only 0.1% of searches, so Kiln is a Fail.

Flapen Score
49
49 / 100
Top 34% of 4,656 Arts, Crafts & Sewing niches · +3 vs the category median of 46
Market size
$472K/yr808K searches / yr
90-day growth
-30.4%search demand this quarter
Competition
50%top-5 click share · 20 brands · 27 sellers

Flapen Score

Kiln against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kiln is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kiln market on Amazon at a glance

Shoppers on Amazon United States searched for Kiln 808K times last year and spent an estimated $472K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 808K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $472K a year.

Searches, last 12 months
808K
Growth, 90 days vs prior 90
-30.4%
Conversion, latest week
0.1%
Market size, estimated
$472Ka year
Peak month
December2.0× the quietest month
Top search term
kiln232K searches a year

02 · Price

A sale here is worth $487.46.

Listings sell for $487.46 on average, from $25.81 to $1925.20. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $487.46 that is $0 to $49K a year per listing.

Average price
$487.46above the $15 to $100 sweet spot
Price range
$25.81–$1925.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$49K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #80 within Jewelry Casting Supplies. It carries 67 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
46%
Out of stock, average day
7.0%
Average rank
#80in Jewelry Casting Supplies
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
67per listing
Listings tracked
26

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Kiln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

27

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

33%

  • Brand 131%
  • Brand 210%
  • Brand 310%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Kiln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Kiln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kiln232K/yr
  • kiln for pottery at home150K/yr
  • pottery kiln133K/yr
  • kiln for pottery34K/yr
  • ceramic kiln30K/yr
  • mini kiln30K/yr
  • electric kiln24K/yr
  • small kiln21K/yr
  • pottery kilns for home use28K/yr
  • glass kiln21K/yr

Reviews and returns

What reviews say buyers love and hate about Kiln

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Durability”
1.1%of orders come back
“Only worked once”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Kiln questions

Answered from the same tracked data.