Is kids tape profitable to sell on Amazon United States?

The niche generates $106K/yr across 40 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (55/100).

How competitive is the kids tape niche?

32 brands and 132 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in kids tape?

Top complaints mined from reviews: Adhesion/Stickiness, Size-Overall, Quality-Overall. The return rate is 0.4%.

When does demand for kids tape peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the kids tape niche?

Listings span $3.94–$30.77; the average listing price is $9.86 (sweet spot $15–$100). The average incumbent carries 2,493 reviews — the moat a new listing must climb.

kids tape

Worth a look

Shows low returns (0.4%), but soft demand (-17.8% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Brand share

Great49%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good$3.94–$30.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,492.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.86

avg listing price — sweet spot $15–$100

Market size

Okay$106K

$106K/yr · 96K searches

Growth

Bad-17.8%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, kids tape is a $106K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

kids tape market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $79K–$99K; units × avg price
Conversion rate: 11.2%
Avg BSR: #402
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 3.9%
Avg brand age: 44 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

32 rising

Sellers

132

Top-5 brand share

49%

Top 20: 91%

Top-5 click share

42%

Top 20: 84%

Open market

44%

Scotch13%
DEART11%
KUNMINGER10%
Guirnd9%
Mr. Pen7%
ZFIOPSH6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top kids tape search terms

kids tape25K/yr -5.3%12.3% conv.
tape for kids21K/yr -27.2%8.9% conv.
fun tape13K/yr +2.4%3.7% conv.
washi tape kids13K/yr -33.5%6.5% conv.
craft tape for kids8K/yr -10.7%10.1% conv.
washi tape for kids9K/yr -34.0%6.2% conv.
kids washi tape7K/yr -19.4%5.9% conv.

All search terms

Top kids tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Colored Masking Tape Painters Tape 12 or 8 Pack 1 inch or 0.6 Inches Kids Arts Craft Supplies Coding Whiteboard Dry Erase Board Tape Thin Paper Tape Paint Tape No Residue Easy Removal DIY Crafts Arts

DEART$4.914.6★2,403 rev

KUNMINGER 40 Rolls Washi Tape Set - 15 mm Wide Colored Decorative Tape for DIY Crafts Junk Journal Supplies Scrapbooking Supplies Bullet Journals Planners Party Decorations

KUNMINGER$11.574.5★2,954 rev

Guirnd 12PCS Colored Masking Tape Kids Art Supplies DIY Craft Tape Colored Tape Rolls Colored Painters Tape 1.7cm x 12m (2/3In x 13Yards)

Guirnd$6.914.6★2,102 rev

ZFIOPSH Colored Masking Tape 1 Inch Colored Tape Rolls Painters Tape for Kids Colorful Tape for Crafts Writable & Removable 7 Colors in Clear Hanging Case.

ZFIOPSH$9.264.6★170 rev

Scotch Kids Tape Dispenser Invisible Kid Approved No Mess Fun 2 Tape Rolls with Dispensers 3/4 in x 600 in

Scotch$6.014.6★66 rev

Newest

by launch date

Scotch Kids Tape Dispenser Invisible Kid Approved No Mess Fun 2 Tape Rolls with Dispensers 3/4 in x 600 in

Scotch$6.0166 rev

3mo ago

Scotch Kids Tape Dispenser Invisible Kid Approved No Mess Fun 6 Tape Rolls with Dispensers 3/4 in x 650 in

Scotch$16.9866 rev

3mo ago

emmoolife 40 Rolls Washi Tape Set Vibrant Color Palette-Themed Cute Decorative Tapes for Scrapbooking Bullet Journaling Junk Journal Supplies DIY Planner Art 5-30mm Wide

emmoolife$12.00326 rev

11mo ago

PAGEMORE 32 Rolls Colorful Cute Floral Writable Washi Tape Set Decorative Tapes for Scrapbooking and Journaling Junk Journal Supplies Bullet Journaling for Women Girl 5-30mm Wide 9.84ft Long/Roll

PAGEMORE$10.19508 rev

1y ago

icceemee 30 Rolls Colorful Theme Washi Tape Set with Different Colorful Patterns Writable Decorative Tapes for Scrapbooking Junk Journal Supplies Bullet Journaling 0.6 x 79 per Roll

icceemee$11.13272 rev

1y ago

What buyers say about kids tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness23%

“good adhesive”

Quality-Overall14%

“Amazing Quality”

Color14%

“colors are very pretty”

Value For Money12%

“Best value”

Ease Of Use6%

“easy to handle”

Advertised Vs Actual Product5%

“As described”

Design-Overall2%

“Cute designs”

Dispensing Mechanism2%

“This is such a nice dispenser”

Durability2%

“Great durability”

Efficiency2%

“Does the job”

What buyers complain about

Adhesion/Stickiness32%

“Bad adhesive”

Size-Overall7%

“Size is narrow”

Quality-Overall5%

“Cheap quality”

Smell4%

“Chemical Smell- gross”

Value For Money3%

“Better price on Amazon”

Thickness3%

“thinner than the name brand stuff”

Advertised Vs Actual Product3%

“The description is incorrect”

Ease Of Use3%

“Hard to use”

Color2%

“COLORS LOOK DULL AND FADED”

Strength2%

“Its not very strong”

Top return reasons

Adhesion/Stickiness27%

Size-Overall25%

Advertised Vs Actual Product10%

Value For Money6%

Thin5%

Color5%