kids sketchbook kit
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$23.26avg listing price — sweet spot $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Price range
Great$6.84–$108.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Review moat
Bad6,205.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 53K searches
According to Flapen's Amazon United States niche tracking, kids sketchbook kit is a $19K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
kids sketchbook kit market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $35K–$47K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #66
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
97
Top-5 brand share
39%
Top 20: 91%
Top-5 click share
36%
Top 20: 83%
Open market
56%
- DLUCKY12%
- Crayola7%
- Fashion Angels7%
- beefunni7%
- Nsrzua6%
- Lumiboard6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 17.2×
Top kids sketchbook kit search terms
- girls drawing kit19K/yr
- drawing tools for kids12K/yr
- kit de dibujo para nias7K/yr
- girls drawing set9K/yr
- girls drawing sets ages 8-126K/yr
- girls drawing kits ages 6-8406/yr
Top kids sketchbook kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DLUCKY 208 PCS Art Supplies Drawing Art Kit Adults for Kids Art Set Pink
DLUCKY$22.384.6★1,583 rev
Fashion Angels I Love Fashion Sketch Portfolio Includes Sketch Pad with Stencils & Stickers Fashion Design Sketch Book for Girls Ideal Drawing Kit for Kids
Fashion Angels$10.044.7★23,622 rev
Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.
Nsrzua$8.534.7★1,148 rev
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.034.3★991 rev
Original Squishmallows Sketchbook Over 20 Stationery Supplies Features Squishmallows Scrapbook Stickers Cam The Cat Fidget Toy Drawing Paper Great Kids Craft Coloring Books for Kids Ages 4-8
Horizon Group USA$9.014.8★1,256 rev
Newest
by launch date
Mzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.
Mzj.Office$19.7129 rev
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.03991 rev
beefunni Unicorn Fruit Scented Markers Set 56 Pcs Art Supplies for Kids 4-6-8 Arts and Crafts Coloring Set Markers Pencil Crayon&Gel Pen Drawing Kits - Birthday Gifts for Girls 4 5 6 7 8 Year Old
beefunni$22.05339 rev
beefunni Unicorn Washable Markers Set 48 pcs with Glitte Pencil Case Art Supplies for Kids Ages 4-6-8 Arts Crafts Coloring Set with Stickers - Birthday Gifts for Girls 4 5 6 7 8 9 Year Old
beefunni$23.86358 rev
TMOL 237-Piece Kids Art Set with Double-Sided Easel Watercolor Oil Pastels Painting Kits for Kids Ages 4-8 Art Supplies for Girls & Boys Drawing Sets Gift for Young Artists-Pink
TMOL$21.38298 rev
Trending
90-day click momentumMzj.Office DIY Journal Kit for Girls Ages 8-12 200+PCS Teen Tween Girl Gifts Trendy Stuff Party Favors for Kids 8-12 Birthday Gift for Girls.
Mzj.Office$19.714.5★
Lumiboard Led Drawing Board with 13 Light Effects 16 Rechargeable Glow Doodle LED Note Board with Colors Neon Light Up Drawing Tablet Gifts for Kids for Easter Birthday Christmas Gift Ideas
Lumiboard$35.034.3★
Prina 50 Pack Drawing Set Sketch Kit Sketching Supplies with 3-Color Sketchbook Graphite and Charcoal Pencils Pro Art Drawing Kit for Artists Adults Teens Beginner Kid Ideal for Shading Blending
PRINA$17.374.8★
beefunni Unicorn Washable Markers Set 48 pcs with Glitte Pencil Case Art Supplies for Kids Ages 4-6-8 Arts Crafts Coloring Set with Stickers - Birthday Gifts for Girls 4 5 6 7 8 9 Year Old
beefunni$23.864.8★
Nsrzua DIY Journal Kit for Girls Toys for Ages 8-14 and Birthday Gifts for Girls.
Nsrzua$8.534.7★
What buyers say about kids sketchbook kit
What buyers praise and complain about, mined from review topics.What buyers love
“fun for ALL ages”
“Overall build quality feels solid for the price point”
“Beautiful colors”
“Great gift”
“Very fair price”
“Great for drawing”
“Easy to use”
“As advertised”
“Hours of creative fun”
“The design is instantly charming”
What buyers complain about
“Very cheap quality”
“Lacks color”
“Easily breakable”
“Incredibly overpriced”
“Not one worked”
“Please READ return for us please They were just too big”
“Compulsive Cleaners Beware”
“Not like the picture”
“Charging takes forever, too”
“FLIMSY”
Top return reasons
Common questions
- Is kids sketchbook kit profitable to sell on Amazon United States?
- The niche generates $19K/yr across 37 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the kids sketchbook kit niche?
- 29 brands and 97 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in kids sketchbook kit?
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 1.2%.
- When does demand for kids sketchbook kit peak?
- Demand peaks in Nov–Dec; the busiest month runs 17.2× the quietest.
- What does it cost to enter the kids sketchbook kit niche?
- Listings span $6.84–$108.18; the average listing price is $23.26 (sweet spot $15–$100). The average incumbent carries 6,205 reviews — the moat a new listing must climb.