kids scissors
Launch itA $1.4M/yr market growing +15.4% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Great$1.4M$1.4M/yr · 1.5M searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Price range
Okay$2.87–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,316.95avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.12avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, kids scissors is a $1.4M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Jul–Aug. Verdict: Launch it — 60/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- $1.8M–$2.3M
- units × avg price
- Launch success
- —
- 2 of 2 new (360d)
- Conversion rate
- 10.5%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 77%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 150 days
Competition
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
95
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
29%
- Westcott23%
- Scotch13%
- BURVAGY11%
- LIVINGO10%
- Crayola7%
- Channie's7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 4.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westcott 5 Hard Handle Kids Scissors Blunt Assorted Colors 2-Pack
Westcott$4.154.7★16,609 rev
LIVINGO 5 Small School Student Blunt Kids Craft Scissors Sharp Stainless Steel Blades Safety Comfort Grip for Children Cutting Paper Assorted Color 3 Pack
LIVINGO$8.814.8★6,033 rev
Scotch Kids Pointed Tip Scissors with Soft Touch 5 Inches (1442P) (Colors may vary)
Scotch$4.044.8★1,639 rev
Crayola Toddler Safety Scissors (3pk) Blunt Tip Training Scissors for Preschool Learning Activities Right & Left Handed Toddler Arts & Crafts Essentials
Crayola$4.364.4★13,352 rev
Channies Safety Scissors for Small Hands (Ages 3-5) - Kid-Safe Plastic Training Scissors for Preschoolers Child Hand-Eye Coordination Development Kids Scissors Toddler Safety Scissors (2 pack)
Channie's$9.714.5★512 rev
Newest
by launch date
5.5 Kids Small Scissors Set Blunt Tip Craft Paper Scissors Bulk Stainless Steel Safety Blades for Classroom School Home 6 Packs
Xnluothsk$6.1025 rev
BURVAGY 10 Packs 5 Small School Student Blunt Tip Craft Kids Scissors Stainless Steel Blades Comfort Grip 5 Inch Safety Scissors Bulk for Children Toodler Cutting Paper
BURVAGY$10.27175 rev
BURVAGY 12 Packs 5 Small School Student Blunt Tip Craft Kids Scissors Stainless Steel Blades Comfort Grip 5 Inch Safety Scissors Bulk for Children Toodler Cutting Paper
BURVAGY$11.41254 rev
Zicolu Kids Scissors Set Safety Children Scissors with Blunt-Tip Floral Print Blade and Soft Grip Great for DIY Arts Home School Classroom Use Blue/Purple/Yellow
Zicolu$9.95284 rev
36 Packs Kids Scissors Scissors for School Safety Blunt Tip 5 Inch School Student Blunt Tip Kids Craft Safety Comfort Grip for Children Cutting Paper
BURVAGY$21.67175 rev
Trending
90-day click momentum5.5 Kids Small Scissors Set Blunt Tip Craft Paper Scissors Bulk Stainless Steel Safety Blades for Classroom School Home 6 Packs
Xnluothsk$6.104.9★
BURVAGY 10 Packs 5 Small School Student Blunt Tip Craft Kids Scissors Stainless Steel Blades Comfort Grip 5 Inch Safety Scissors Bulk for Children Toodler Cutting Paper
BURVAGY$10.274.8★
BURVAGY 24Pack 5.5 Safety Small School Kids Student Round Blunt Tip Craft Scissors Bulk Stainless Steel Blades Comfort Grip Scissors for Kid Children Kindergarten Cutting Paper
BURVAGY$17.984.7★
36 Packs Kids Scissors Scissors for School Safety Blunt Tip 5 Inch School Student Blunt Tip Kids Craft Safety Comfort Grip for Children Cutting Paper
BURVAGY$21.674.8★
Fiskars Softgrip 6 Big Kids Scissors for Ages 8-11 Scissors for School or Crafting Turquoise-Purple Ombre
Fiskars$6.334.8★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Great fun”
“They work well for safety”
“are very handy”
“they fit her little fingers perfectly”
“Great quality and safe for little ones”
“The colors are really pretty”
“Great value”
“Educational”
“They have held up very well too”
“Exactly what I wanted”
What buyers complain about
“Hard to use”
“Poor quality control”
“not functional”
“Not sharp at all”
“not worth the price”
“Deceiving Ad,”
“Keeps breaking”
“The glue was also not great”
“the other 1 is super loose”
“Hard to use”
Top return reasons
Common questions
- Is kids scissors profitable to sell on Amazon United States?
- The niche generates $1.4M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Launch it (60/100).
- How competitive is the kids scissors niche?
- 14 brands and 95 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in kids scissors?
- Top complaints mined from reviews: Ease Of Use, Quality-Overall, Functionality-Overall. The return rate is 0.5%.
- When does demand for kids scissors peak?
- Demand peaks in Jul–Aug; the busiest month runs 4.7× the quietest.
- What does it cost to enter the kids scissors niche?
- Listings span $2.87–$21.67; the average listing price is $9.12 (sweet spot $15–$100). The average incumbent carries 3,317 reviews — the moat a new listing must climb.
Related niches in Arts, Crafts & Sewing
- 66bracelet making kitLaunch it
- 66ingot moldsWorth a look
- 67cyanotype kitWorth a look
- 67halloween fabricWorth a look
- 67chalk markersLaunch it
- 67red white and blue streamersWorth a look