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Kids Pencil Box

Fail

Shoppers spend an estimated $17K a year here, so Kids Pencil Box is a Fail.

Flapen Score
46
46 / 100
Ranks 2,312 of 4,656 Arts, Crafts & Sewing niches · on the category median
Market size
$17K/yr201K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
21%top-5 click share · 64 brands · 96 sellers

Flapen Score

Kids Pencil Box against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kids Pencil Box is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Pencil Box market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Pencil Box 201K times last year and spent an estimated $17K. The top 5 brands take 31% of clicks. Demand peaks in Jul–Aug. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
0.8%
Market size, estimated
$17Ka year
Peak month
July8.3× the quietest month
Top search term
pencil case for kids32K searches a year

02 · Price

A sale here is worth $11.07.

Listings sell for $11.07 on average, from $3.56 to $29.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.07 that is $0 to $1K a year per listing.

Average price
$11.07under the $15 to $100 sweet spot
Price range
$3.56–$29.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #429 within Organization, Storage & Transport. It carries 1,665 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
8.2%
Average rank
#429in Organization, Storage & Transport
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,665per listing
Listings tracked
99

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Kids Pencil Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 21% of clicks. An open shelf where new products get seen.

Brands

64 rising

Sellers

96

Top-5 brand share

31%

Top 20: 73%

Top-5 click share

21%

Top 20: 50%

Open market

65%

  • Brand 110%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Kids Pencil Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 8.3×

Search terms

Top Kids Pencil Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencil case for kids32K/yr
  • pencil case kids39K/yr
  • cartucheras para nios32K/yr
  • lapiceras para nios26K/yr
  • fun pencil case17K/yr
  • pencil pouch kids15K/yr
  • pencil cases for kids6K/yr
  • kindergarten pencil case7K/yr
  • kid pencil case6K/yr
  • pencil bag for kids3K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Pencil Box

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
1.7%of orders come back
“they won't fit”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Kids Pencil Box questions

Answered from the same tracked data.