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Kids Glue

Fail

Shoppers spend an estimated $38K a year here, so Kids Glue is a Fail.

Flapen Score
33
33 / 100
Ranks 4,314 of 4,656 Arts, Crafts & Sewing niches · −13 vs the category median of 46
Market size
$38K/yr95K searches / yr
90-day growth
-2.8%search demand this quarter
Competition
67%top-5 click share · 8 brands · 389 sellers

Flapen Score

Kids Glue against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Kids Glue is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Kids Glue market on Amazon at a glance

Shoppers on Amazon United States searched for Kids Glue 95K times last year and spent an estimated $38K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -2.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-2.8%
Conversion, latest week
4.7%
Market size, estimated
$38Ka year
Peak month
November1.8× the quietest month
Top search term
kids glue42K searches a year

02 · Price

A sale here is worth $8.43.

Listings sell for $8.43 on average, from $0.71 to $35.02. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $8.43 that is $4K to $6K a year per listing.

Average price
$8.43under the $15 to $100 sweet spot
Price range
$0.71–$35.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$4K–$6K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #48 within Adhesives. It carries 11,684 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#48in Adhesives
Average rating
4.69 starsAmazon United States average 4.42 stars
Average reviews
11,684per listing
Listings tracked
20

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Kids Glue products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

389

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Brand 185%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Kids Glue search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMayAug

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Kids Glue search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kids glue42K/yr
  • glue for kids27K/yr
  • glue kids12K/yr
  • toddler glue10K/yr
  • kid glue5K/yr

Reviews and returns

What reviews say buyers love and hate about Kids Glue

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Adhesion/Stickiness”
43%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Don't stick”
A buyer, on “Adhesion/Stickiness”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Kids Glue questions

Answered from the same tracked data.