kids glue
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$101K$101K/yr · 94K searches
Price range
Okay$1.16–$19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad11,721.47avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.41avg listing price — sweet spot $15–$100
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, kids glue is a $101K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
kids glue market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $93K–$111K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #60
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
330
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
2%
- Elmer's82%
- FUNZBO4%
- Amazon Basics4%
- BAZIC PRODUCTS3%
- KDS3%
- Channie's2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 95 weeks — -15.2% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top kids glue search terms
- kids glue42K/yr
- glue for kids27K/yr
- glue kids12K/yr
- toddler glue10K/yr
- kid glue5K/yr
Top kids glue products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Elmers bundle Washable Liquid School Glue White Dries Clear 4 fl oz Plus Disappearing Purple Elmers School Glue Stick 7g 2pk
Elmer's$6.584.8★3,088 rev
Elmers Disappearing Purple School Glue Sticks Washable 22 Grams 3 Count - Poster Vision Board Back to School Supplies #1 Teacher Brand
Elmer's$3.274.8★17,788 rev
Elmers Liquid School Glue Washable Safe and Nontoxic 4oz 1 Count - Back to School Supplies
Elmer's$1.164.7★2,380 rev
Elmers Washable No-Run School Glue 4 oz 3 Pack
Elmer's$9.144.7★527 rev
Elmers Disappearing Purple School Glue Sticks Washable 6 Grams 12 Count - Arts & Crafts Poster Projects Back to School #1 Teacher Brand
Elmer's$4.914.8★32,918 rev
Newest
by launch date
Elmers Disappearing Purple School Glue Sticks Washable 7 Grams 30 Count - Posters Back to School Bulk Pack for Classrooms #1 Teacher Brand
Elmer's$7.4644,765 rev
Channies Glue Sticks 4 Pack - Clear Drying Washable Glue Sticks for Kids - Ideal for Art & School Projects Safe & Mess-Free Craft Supplies
Channie's$6.4381 rev
FUNZBO Arts and Crafts Supplies for Kids - Kindergarten School Craft Kit with Glitter Glue Stick Glue Pipe Cleaners Craft and Kids Scissor Birthday Gifts for Toddler Girls Boys Age 4+
FUNZBO$19.5720,028 rev
Elmers Liquid Glitter Glue Assorted Colors Blue Pink Purple - Arts & Crafts Kids Activity Creative Fun #1 Teacher Brand
Elmer's$13.57593 rev
Elmers Disappearing Purple Liquid School Glue 4-Ounces 1 Count
Elmer's$5.2074 rev
Trending
90-day click momentumElmers Liquid School Glue Washable Safe and Nontoxic 4oz 1 Count - Back to School Supplies
Elmer's$1.164.7★
Elmers Washable No-Run School Glue 4 oz 3 Pack
Elmer's$9.144.7★
Amazon Basics Purple Washable School Glue Sticks for Classroom Supplies and Crafting Dries Clear 0.24-oz Stick 30-Pack
Amazon Basics$7.824.7★
FUNZBO Arts and Crafts Supplies for Kids - Kindergarten School Craft Kit with Glitter Glue Stick Glue Pipe Cleaners Craft and Kids Scissor Birthday Gifts for Toddler Girls Boys Age 4+
FUNZBO$19.574.5★
Elmers Washable No Run School Glue 4 Ounces White and Dries Clear
Elmer's$1.354.8★
What buyers say about kids glue
What buyers praise and complain about, mined from review topics.What buyers love
“It sticks well”
“Great value”
“Good and reliable”
“AS advertised”
“Very durable”
“Easy to use”
“is effective for the job”
“Pretty colors”
“Cleans up easily with water”
“It's a good size”
What buyers complain about
“Doesn't stick well”
“DRIED OUT”
“they came off almost immediately after putting on”
“it doesn't work”
“Price gouging”
“Only giving 4 stars because a couple of sticks in the pack felt a bit dry”
“Too small”
“Unable to use”
“Not the best”
“it becomes brittle”
Top return reasons
Common questions
- Is kids glue profitable to sell on Amazon United States?
- The niche generates $101K/yr across 19 tracked products. 90-day search growth is -15.2%. Flapen's verdict: Skip it (37/100).
- How competitive is the kids glue niche?
- 7 brands and 330 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in kids glue?
- Top complaints mined from reviews: Adhesion/Stickiness, Moist/Dry, Durability. The return rate is 0.4%.
- When does demand for kids glue peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the kids glue niche?
- Listings span $1.16–$19.57; the average listing price is $7.41 (sweet spot $15–$100). The average incumbent carries 11,721 reviews — the moat a new listing must climb.