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Keys

Fail

Shoppers spend an estimated $46K a year here, so Keys is a Fail.

Flapen Score
32
32 / 100
Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 46
Market size
$46K/yr266K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
74%top-5 click share · 14 brands · 28 sellers

Flapen Score

Keys against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Keys is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keys market on Amazon at a glance

Shoppers on Amazon United States searched for Keys 266K times last year and spent an estimated $46K. The top 5 brands take 78% of clicks. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
1.4%
Market size, estimated
$46Ka year
Peak month
December1.3× the quietest month
Top search term
keys214K searches a year

02 · Price

A sale here is worth $12.06.

Listings sell for $12.06 on average, from $3.95 to $25.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.06 that is $1K to $3K a year per listing.

Average price
$12.06under the $15 to $100 sweet spot
Price range
$3.95–$25.50
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #78 within Charms. It carries 2,432 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#78in Charms
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
2,432per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Keys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

14 falling

Sellers

28

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

18%

  • Brand 130%
  • Brand 221%
  • Brand 319%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Keys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Keys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keys214K/yr
  • llaves34K/yr
  • llave12K/yr
  • tecla3K/yr
  • llav3K/yr

Reviews and returns

What reviews say buyers love and hate about Keys

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
41%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Fits very little keys”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Keys questions

Answered from the same tracked data.