Keys
FailShoppers spend an estimated $46K a year here, so Keys is a Fail.
- Flapen Score
- 32 / 100Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 4632
- Market size
- $46K/yr266K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 74%top-5 click share · 14 brands · 28 sellers
Flapen Score
Keys against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Keys is stronger. Inside it, weaker.
Market
The Keys market on Amazon at a glance
Shoppers on Amazon United States searched for Keys 266K times last year and spent an estimated $46K. The top 5 brands take 78% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $46Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- keys214K searches a year
02 · Price
A sale here is worth $12.06.
Listings sell for $12.06 on average, from $3.95 to $25.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.06 that is $1K to $3K a year per listing.
- Average price
- $12.06under the $15 to $100 sweet spot
- Price range
- $3.95–$25.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #78 within Charms. It carries 2,432 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #78in Charms
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,432per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Keys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
- Price
- $3.95
- Rating
- 4.5/5
- Reviews
- 1,576
- Age
- 3y ago

KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Black 8 Keys
- Price
- $15.00
- Rating
- 4.3/5
- Reviews
- 9,916
- Age
- 10y ago

125 PCS Vintage Skeleton Key Set Charms JIALEEY Mixed Antique Style Bronze Brass for Pendant DIY Jewelry Making Wedding Party Favors
- Price
- $6.98
- Rating
- 4.6/5
- Reviews
- 8,739
- Age
- 7y ago

JIALEEY 3 Type of 30 PCS Vintage Large Skeleton Key Set Charms Mixed Antique Style Bronze Brass Key Set Charms for Pendant DIY Jewelry Making Wedding Party Favors
- Price
- $6.89
- Rating
- 4.8/5
- Reviews
- 775
- Age
- 7y ago

50 Heavy Equipment Keys Master Set Construction Contractor Ignition Keys
- Price
- $22.45
- Rating
- 4.6/5
- Reviews
- 1,021
- Age
- 2y ago
Trending
estimated 90-day click momentum
KeySmart Original Key Holder - Compact Key Organizer for Key Chain Minimalist Clutter-Free EDC Keychains Key Ring Black 8 Keys
- Price
- $15.00
- Rating
- 4.3/5
- Reviews
- 9,916
- Age
- 10y ago

AYWFEY SC4 (6SH1) Blank Key Blanks Pack of 15 Premium Brass Uncut Blank Keys with 2 Key Rings Copper Structures Blank Keys for Residential & Commercial Locks
- Price
- $8.16
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago

stino 100 G Metal Vintage Skeleton Key Charms Assorted Mixed Color Antique Keys for Jewelry Making Craft (Mixed Color)
- Price
- $6.76
- Rating
- 4.4/5
- Reviews
- 260
- Age
- 2y ago

11 Heavy Equipment Keys Set Construction Master Machine Keys Set for Cat JD Case Komatsu Hyster Kubota JCB Bobcat Daewoo Toyota Master Ignition Key for Workers and Opeartors
- Price
- $8.92
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 2y ago

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
- Price
- $3.95
- Rating
- 4.5/5
- Reviews
- 1,576
- Age
- 3y ago
Newest
by launch date
55 Heavy Equipment Keys Master Set Construction Machine Ignition Key
- Price
- $25.50
- Rating
- 4.6/5
- Reviews
- 966
- Age
- 1y ago

AYWFEY SC4 (6SH1) Blank Key Blanks Pack of 15 Premium Brass Uncut Blank Keys with 2 Key Rings Copper Structures Blank Keys for Residential & Commercial Locks
- Price
- $8.16
- Rating
- 4.5/5
- Reviews
- 104
- Age
- 1y ago

MINBERAND Key Organizer Compact Key Holder Metal Key Chain Minimalist key case key holder for keychain Secures 1-5 Keys
- Price
- $22.84
- Rating
- 4.2/5
- Reviews
- 688
- Age
- 2y ago

SUMMIT DOORWARE Kwikset Key Blanks Premium Brass Uncut Blank Key Pack of 50
- Price
- $20.87
- Rating
- 4.6/5
- Reviews
- 209
- Age
- 2y ago

50 Heavy Equipment Keys Master Set Construction Contractor Ignition Keys
- Price
- $22.45
- Rating
- 4.6/5
- Reviews
- 1,021
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
28
Est. top-5 brand share
78%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
18%
- ZoloAJay30%
- JIALEEY21%
- KEY SMART19%
- WAHLIN PARTS5%
- AYWFEY4%
- MINBERAND3%
Demand
Keys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Keys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keys214K/yr
- llaves34K/yr
- llave12K/yr
- tecla3K/yr
- llav3K/yr
Reviews and returns
What reviews say buyers love and hate about Keys
We read the reviews and the return reasons for every product selling here.
“Fits very little keys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









