Keys
FailShoppers spend an estimated $46K a year here, so Keys is a Fail.
- Flapen Score
- 32 / 100Ranks 4,365 of 4,656 Arts, Crafts & Sewing niches · −14 vs the category median of 4632
- Market size
- $46K/yr266K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 74%top-5 click share · 14 brands · 28 sellers
Flapen Score
Keys against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Keys is stronger. Inside it, weaker.
Market
The Keys market on Amazon at a glance
Shoppers on Amazon United States searched for Keys 266K times last year and spent an estimated $46K. The top 5 brands take 78% of clicks. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.
- Searches, last 12 months
- 266K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 1.4%
- Market size, estimated
- $46Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- keys214K searches a year
02 · Price
A sale here is worth $12.06.
Listings sell for $12.06 on average, from $3.95 to $25.50. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.06 that is $1K to $3K a year per listing.
- Average price
- $12.06under the $15 to $100 sweet spot
- Price range
- $3.95–$25.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #78 within Charms. It carries 2,432 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #78in Charms
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 2,432per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Keys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
14 falling
Sellers
28
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
18%
- Brand 130%
- Brand 221%
- Brand 319%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Keys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Keys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- keys214K/yr
- llaves34K/yr
- llave12K/yr
- tecla3K/yr
- llav3K/yr
Reviews and returns
What reviews say buyers love and hate about Keys
We read the reviews and the return reasons for every product selling here.
“Fits very little keys”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Keys questions
Answered from the same tracked data.









