Is keychains for crafts profitable to sell on Amazon United States?

The niche generates $60K/yr across 40 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (54/100).

How competitive is the keychains for crafts niche?

32 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in keychains for crafts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.

What does it cost to enter the keychains for crafts niche?

Listings span $3.93–$21.14; the average listing price is $8.85 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.

keychains for crafts

Worth a look

Shows low returns (1.1%), but a small market ($60K/yr) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great39%

top-5 click share — an open shelf

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Growth

Good+38.3%

90-day search growth — must beat 0% to launch

Review moat

Okay2,147.95

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$3.93–$21.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$8.85

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$60K

$60K/yr · 120K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, keychains for crafts is a $60K/yr Amazon United States market (120K searches/yr). The top 5 brands hold 50% of demand. Verdict: Worth a look — 54/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

keychains for crafts market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $53K–$71K; units × avg price
Conversion rate: 5.6%
Avg BSR: #62
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 0.3%
Avg brand age: 26 months
Avg seller age: 180 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

50%

Top 20: 88%

Top-5 click share

39%

Top 20: 79%

Open market

45%

KANSPHY13%
LEOBRO12%
FIVEIZERO10%
PAXCOO8%
Rysent7%
DSUWAZU5%

Demand

Weekly Amazon search volume, last 44 weeks — +38.3% search growth over the last 90 days.

Open Trend

Top keychains for crafts search terms

keychains for crafts21K/yr +131.6%4.4% conv.
key chains for crafts19K/yr +40.9%4.6% conv.
keychain craft15K/yr +47.1%1.5% conv.
keychain parts13K/yr +14.8%4.0% conv.
key ring with chain12K/yr +8.9%6.0% conv.
key chain craft10K/yr +47.4%2.2% conv.
keychain for crafts7K/yr +6.6%5.1% conv.
craft keychains7K/yr +25.3%4.3% conv.
keychain crafts5K/yr +39.0%2.0% conv.
key chain for crafts5K/yr +4.8%6.3% conv.

All search terms

Top keychains for crafts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100Pcs Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings

KANSPHY$7.044.8★2,907 rev

325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings

FIVEIZERO$9.604.7★1,472 rev

LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver

LEOBRO$5.914.6★4,484 rev

70PCS Swivel Snap Hooks with Key Rings Metal Lobster Claw Clasp Keychain Rings for Crafts 1.25inch/32mm

DSUWAZU$4.104.7★2,023 rev

50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver

Rysent$5.704.7★1,746 rev

Newest

by launch date

120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts

Sucrown$6.0564 rev

3mo ago

60PCS Keychain Making Supplies Lobster Claw Clasp with Key Rings Keychain Making kit Including 30PCS Keychain Clip Hooks and 30PCS Key Chain Rings for Crafts

Rysent$5.5276 rev

5mo ago

1130PCS Keychain Making Kit Jump Rings for Jewelry DIY Supplies Gold/Silver

BESARME$8.93320 rev

10mo ago

990PCS FIVEIZERO Keychain Making Kit Mixed-Color Keychain Clips & Key Ring

FIVEIZERO$9.381,472 rev

11mo ago

Keychain clip 60pcs Colorful Metal Keychain Clasps Swivel Snap Lobster Claw Clasps Lanyard Hardware Key Chain Hooks for Craft Bag Charm Clip Dog Tags Purse Zipper Beads Jewelry Making DIY Supplies

KJML DIY$9.73159 rev

11mo ago

What buyers say about keychains for crafts

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“Nice quality hardware”

Value For Money13%

“Money well spent”

Advertised Vs Actual Product12%

“As Advertised”

Ease Of Use9%

“Ease of use”

Size-Overall6%

“Fits well, made well”

Strength6%

“The pieces are sturdy”

Durability6%

“durable enough for daily use”

Color4%

“Great colors”

Design-Overall3%

“how stylish they look”

Fun/Entertainment Experience2%

“Very fun”

What buyers complain about

Size-Overall25%

“These are small”

Quality-Overall10%

“Not very good quality control”

Strength7%

“Not very sturdy”

Advertised Vs Actual Product5%

“Slightly misleading at first glance”

Color4%

“Would prefer more color options. tan”

Durability4%

“Break easy”

Thickness4%

“Key ring is not super thick”

Ease Of Use3%

“difficult to use”

Value For Money2%

“You can find some a little cheaper”

Mounting2%

“i got 34 snap hooks including the one that is not the right snap as all the other ones so im missing 2 snap hooks”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product7%

Value For Money6%

Quality-Overall5%

Color5%

Defective Material/Parts3%

Functionality-Overall3%

Strength2%

Thin1%

Display Colors1%

Common questions

Is keychains for crafts profitable to sell on Amazon United States?: The niche generates $60K/yr across 40 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Worth a look (54/100).
How competitive is the keychains for crafts niche?: 32 brands and 39 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in keychains for crafts?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
What does it cost to enter the keychains for crafts niche?: Listings span $3.93–$21.14; the average listing price is $8.85 (sweet spot $15–$100). The average incumbent carries 2,148 reviews — the moat a new listing must climb.