keychain rings for crafts
Skip itPrices mostly outside the sweet spot ($3.93–$13.46) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Growth
Okay+13.0%90-day search growth — must beat 0% to launch
Review moat
Okay2,653.18avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.96avg listing price — sweet spot $15–$100
Market size
Bad$50K$50K/yr · 94K searches
Price range
Bad$3.93–$13.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, keychain rings for crafts is a $50K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 48/100.
Data updated Jul 6, 2026 · scored weekly · How we score niches
keychain rings for crafts market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 7.6%
- Avg BSR
- #46
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 191 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
36
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
44%
Top 20: 82%
Open market
42%
- ZoloAJay14%
- KANSPHY12%
- DSUWAZU11%
- PAXCOO9%
- FIVEIZERO6%
- HXSEMAYIG6%
Demand & seasonality
Weekly Amazon search volume, last 109 weeks — +13.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top keychain rings for crafts search terms
- keychain rings bulk35K/yr
- keychain rings for crafts16K/yr
- keychain parts13K/yr
- key chain parts8K/yr
- bulk keychain rings5K/yr
- small keychain rings4K/yr
- keychain hoops3K/yr
- small key ring hoop5K/yr
- keychain rings small4K/yr
Top keychain rings for crafts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay$3.934.6★1,497 rev
100Pcs Key Ring with Chain and Open Jump 1 inch Split Round Keychain Rings
KANSPHY$7.044.8★2,907 rev
100PCS Split Key Rings Bulk for Keychain and Crafts Keychain Rings (Silver 25mm)
DSUWAZU$4.054.6★756 rev
325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings
FIVEIZERO$9.604.7★1,472 rev
HXSEMAYIG 100PCS Keychain Hooks with Key Rings Metal Swivel Lobster Claw Clasps for Keychain Clip Lanyard Jewelry Making Crafts (Silver)
HXSEMAYIG$5.794.7★4,841 rev
Newest
by launch date
120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts
Sucrown$6.0564 rev
1/2 100PCS Small Split Key Rings for Keychains Metal Mini Key Ring
CLVJQ$4.7698 rev
300PCS Split Key Rings Key Rings Bulk for Keychain and Crafts 1 inch (25mm)
IPXEAD$9.81148 rev
PAXCOO Keychain Making Kit Keychain Craft Supplies Including Key Chain Hooks Lobster Clasps Key Rings and Jump Rings for Key Chain Making and Jewelry Making
PAXCOO$10.081,110 rev
325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings
FIVEIZERO$9.601,472 rev
Trending
90-day click momentum120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts
Sucrown$6.055.0★
100PCS Split Key Rings Bulk for Keychain and Crafts Keychain Rings (Silver 25mm)
DSUWAZU$4.054.6★
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
ZoloAJay$3.934.6★
Keychain Rings for Crafts Flasoo 360Pcs Keychains for Resin Include Key Rings with Chain Jump Rings Screw Eye Pins for DIY Keychain Making
Flasoo$9.024.8★
sprookber 100pcs Metal Lobster Claw Clasp with Keychain Ring Lanyard Hooks
sprookber$7.104.7★
What buyers say about keychain rings for crafts
What buyers praise and complain about, mined from review topics.What buyers love
“good variety”
“As Advertised”
“Money well spent”
“I like all the different sizes”
“easy to open”
“Strong rings”
“durable enough for daily use”
“Well made”
“Love the colors”
“Very effective”
What buyers complain about
“Little small”
“Not very good quality control”
“Not very sturdy”
“Not for thick items”
“Slightly misleading at first glance”
“difficult to use”
“Breaks VERY easily”
“Colors and quality are not good”
“stretch out”
“i got 34 snap hooks including the one that is not the right snap as all the other ones so im missing 2 snap hooks”
Top return reasons
Common questions
- Is keychain rings for crafts profitable to sell on Amazon United States?
- The niche generates $50K/yr across 38 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the keychain rings for crafts niche?
- 29 brands and 36 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in keychain rings for crafts?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.1%.
- When does demand for keychain rings for crafts peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the keychain rings for crafts niche?
- Listings span $3.93–$13.46; the average listing price is $6.96 (sweet spot $15–$100). The average incumbent carries 2,653 reviews — the moat a new listing must climb.