Is keychain making supplies profitable to sell on Amazon United States?

The niche generates $1.1M/yr across 68 tracked products. 27 of 36 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Launch it (66/100).

How competitive is the keychain making supplies niche?

51 brands and 58 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in keychain making supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.

When does demand for keychain making supplies peak?

Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the keychain making supplies niche?

Listings span $3.99–$47.62; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.

keychain making supplies

Launch it

A $1.1M/yr market growing +16.3% this quarter with returns at 1.3% — clears our launch bar.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 6% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Market size

Great$1.1M

$1.1M/yr · 3.2M searches

Avg price

Great$15.28

avg listing price — sweet spot $15–$100

Price range

Great$3.99–$47.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good912.75

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+16.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, keychain making supplies is a $1.1M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in May–Jun. Verdict: Launch it — 66/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 100K–125K; avg 1,250–1,500/product
Revenue / yr: $1.5M–$1.9M; units × avg price
Launch success: 75%; 27 of 36 new (360d)
Conversion rate: 2.3%
Avg BSR: #137
Page quality: 0%
Prime: 100%
Sponsored: 99%
Out of stock: 1.3%
Avg brand age: 26 months
Avg seller age: 165 days

Competition

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

Top-5 brand share

39%

Top 20: 79%

Top-5 click share

27%

Top 20: 64%

Open market

57%

FIVEIZERO13%
LEOBRO8%
DNLEGULI6%
PAXCOO6%
Sucrown5%
MINIMISSMIANYC4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +16.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 68 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

325PCS FIVEIZERO Keychain Making Kit - Keychain Clip with Key Ring Lobster Claw Clasp Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects & Purse Making Supplies

FIVEIZERO$9.484.7★1,345 rev

DNLEGULI 20 Pcs Beadable Keychains Bulk Kit DIY Keychain Making Supplies with Metal Blanks for Crafts Jewelry Charms Custom Projects Blank Chain Bars for Beaded Keychain Design (Colourful)

DNLEGULI$16.324.6★363 rev

990PCS FIVEIZERO Keychain Making Kit - Keychain kit with Key Ring Key Chain Clip Lobster Claw Clasps Swivel Snap Hook Jumprings & Extender Chain for Crafts DIY Projects and Jewelry Making

FIVEIZERO$9.264.7★1,340 rev

LEOBRO Hand Drill 222 PCS Pin Vise Hand Drill with Drill Bits(0.8 mm-3 mm) Needle Nose Pliers Keychain Making Kit Jewelry Making Supplies Hand Drill Tools for Jewelry Keychains Making

LEOBRO$10.494.5★1,605 rev

PAXCOO Keychain Making Kit Keychain Craft Supplies Including Key Chain Hooks Lobster Clasps Key Rings and Jump Rings for Key Chain Making and Jewelry Making

PAXCOO$10.084.7★1,015 rev

Newest

by launch date

Lemosyu 563Pcs Lip Gloss Keychain Making Kit DIY Craft Bag Charm Kit with Charms Key Chains Key Chain Hooks Jump Rings Lobster Claw Clasps Gift Bags&Tools Jewelry Making Supplies for Valentines Gifts

Lemosyu$29.1026 rev

2mo ago

421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts

Generic$20.9925 rev

3mo ago

ClenClever 548Pcs Keychain Charms & Bracelet Making Kit Bag Charm Kits with Chains Jump Rings Lobster Clasps Plier & Tools Perfect DIY Crafting Gift for Birthdays Valentines Day Mothers Day

ClenClever$33.6049 rev

3mo ago

120PCS Keychain Making Supplies 60PCS Key Chain Rings with Chain and 60PCS Jump Rings Keychains Bulk Rings Making Kit for Crafts

Sucrown$6.0640 rev

3mo ago

776PCS Ocean Keychain Making Kit with Charms DIY Key Chain Kit for Beginners Seashell Starfish Pearl Letter Name Beads Custom Keychains with Tools Crafting and Jewelry Making for Adults Gift for Women

VZRYY$21.7228 rev

5mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Amazing quality”

Value For Money10%

“Fair Price”

Fun/Entertainment Experience10%

“Fun for all ages”

Ease Of Use9%

“easy to replace”

Advertised Vs Actual Product7%

“As Advertised”

Gifting Purpose5%

“Awesome gift”

Color5%

“Colors are vibrant”

Strength4%

“The pieces are sturdy”

Durability4%

“hold up well”

Size-Overall3%

“Perfect Size”

What buyers complain about

Size-Overall15%

“Misleading size”

Quality-Overall8%

“Look cheap- not the best quality”

Instructions/User Manual/Troubleshooting5%

“There are no instructions in the box”

Durability5%

“Breaks VERY easily”

Strength4%

“not as sturdy”

Advertised Vs Actual Product4%

“Looks can be... Absolutely deceiving!”

Color3%

“Keep in mind the color may not be as vibrant”

Ease Of Use3%

“Could not use at all”

Thickness3%

“two threads at a time was too thick”

Value For Money3%

“It's a little pricey”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product9%

Value For Money8%

Defective Material/Parts6%

Quality-Overall6%

Color4%

Functionality-Overall4%

Strength2%

Ease Of Use1%

Product Condition1%

Common questions

Is keychain making supplies profitable to sell on Amazon United States?: The niche generates $1.1M/yr across 68 tracked products. 27 of 36 products launched in the last 360 days are still selling. 90-day search growth is +16.3%. Flapen's verdict: Launch it (66/100).
How competitive is the keychain making supplies niche?: 51 brands and 58 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in keychain making supplies?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
When does demand for keychain making supplies peak?: Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the keychain making supplies niche?: Listings span $3.99–$47.62; the average listing price is $15.28 (sweet spot $15–$100). The average incumbent carries 913 reviews — the moat a new listing must climb.

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keychain making supplies

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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