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Keychain Making Supplies

Maybe

The top 5 brands take only 40% of clicks. But buyers convert on only 1.0% of searches, so Keychain Making Supplies is a Maybe.

Flapen Score
64
64 / 100
Top 1% of 4,656 Arts, Crafts & Sewing niches · +18 vs the category median of 46
Market size
$559K/yr3.6M searches / yr
90-day growth
+30.0%search demand this quarter
Competition
28%top-5 click share · 50 brands · 57 sellers

Flapen Score

Keychain Making Supplies against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Keychain Making Supplies is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychain Making Supplies market on Amazon at a glance

Shoppers on Amazon United States searched for Keychain Making Supplies 3.6M times last year and spent an estimated $559K. The top 5 brands take 40% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $559K a year.

Searches, last 12 months
3.6M
Growth, 90 days vs prior 90
+30.0%
Conversion, latest week
1.0%
Market size, estimated
$559Ka year
Peak month
August1.8× the quietest month
Top search term
keychain making kit1.5M searches a year

02 · Price

A sale here is worth $16.38.

Listings sell for $16.38 on average, from $4.03 to $47.51. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,250 to 1,500 of them. At $16.38 that is $20K to $25K a year per listing.

Average price
$16.38inside the $15 to $100 sweet spot
Price range
$4.03–$47.51
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
1,250–1,500
Revenue per listing a year
$20K–$25K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #148 within Jewelry Findings. It carries 754 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#148in Jewelry Findings
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
754per listing
Listings tracked
67

04 · Newcomers

24 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 24 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
32
Successful launches
24Amazon's first-year sales bar
Average brand age
25 months

Products

Top Keychain Making Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$17K$34K$50K$67K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 rising

Sellers

57

Est. top-5 brand share

40%

Top 20: 79%

Est. top-5 click share

28%

Top 20: 64%

Open market

56%

  • FIVEIZERO16%
  • LEOBRO10%
  • PAXCOO5%
  • Sucrown5%
  • MYCUTEY4%
  • Wurosi4%

Demand

Keychain Making Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Keychain Making Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • keychain making kit1.5M/yr
  • bag charm kit346K/yr
  • keychain kit360K/yr
  • key chain making kit407K/yr
  • key chain kit107K/yr
  • bag charm supplies57K/yr
  • keychain making supplies124K/yr
  • diy keychain kit82K/yr
  • keychain maker66K/yr
  • bead keychain making kit43K/yr

Reviews and returns

What reviews say buyers love and hate about Keychain Making Supplies

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Shorted”
A buyer, on “Size-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Keychain Making Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data