Is keychain making supplies profitable to sell on Amazon United States?

The niche generates $1.4M/yr across 61 tracked products. 22 of 35 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (69/100).

How competitive is the keychain making supplies niche?

46 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in keychain making supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.3%.

When does demand for keychain making supplies peak?

Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.

What does it cost to enter the keychain making supplies niche?

Listings span $3.99–$47.51; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.

keychain making supplies

Launch it

A $1.4M/yr market growing +23.3% this quarter with returns at 1.3% — clears our launch bar.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Competition

Great27%

top-5 click share — an open shelf

Market size

Great$1.4M

$1.4M/yr · 3.4M searches

Avg price

Great$15.96

avg listing price — sweet spot $15–$100

Price range

Great$3.99–$47.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good740

avg incumbent reviews — the moat a new listing must climb

Growth

Good+23.3%

90-day search growth — must beat 0% to launch

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, keychain making supplies is a $1.4M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun. Verdict: Launch it — 69/100.

Data updated Jul 6, 2026 · scored weekly · How we score niches

keychain making supplies market data

Units sold / yr: 100K–125K; avg 1,250–1,500/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 2.7%
Avg BSR: #211
Page quality: 0%
Prime: 100%
Sponsored: 95%
Out of stock: 1.7%
Avg brand age: 23 months
Avg seller age: 169 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

27%

Top 20: 65%

Open market

57%

FIVEIZERO16%
LEOBRO8%
PAXCOO6%
Sucrown5%
DNLEGULI5%
BaubleBar4%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +23.3% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Open Trend

Top keychain making supplies search terms

keychain making kit1.5M/yr +18.5%1.9% conv.
bag charm kit309K/yr +53.9%1.3% conv.
keychain kit336K/yr +13.2%3.2% conv.
key chain making kit404K/yr -5.0%2.0% conv.
key chain kit96K/yr +39.9%3.0% conv.
diy keychain kit72K/yr +59.3%0.8% conv.
keychain making supplies121K/yr +12.9%1.4% conv.
bag charm supplies37K/yr +242.1%0.8% conv.
bead keychain making kit40K/yr +108.0%1.4% conv.
diy keychain60K/yr +35.6%0.5% conv.

All search terms

Top keychain making supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings

FIVEIZERO$9.604.7★1,472 rev

990PCS FIVEIZERO Keychain Making Kit Mixed-Color Keychain Clips & Key Ring

FIVEIZERO$9.384.7★1,472 rev

LEOBRO Hand Drill 222 PCS Pin Vise Hand Drill with Drill Bits(0.8 mm-3 mm) Needle Nose Pliers Keychain Making Kit Jewelry Making Supplies Hand Drill Tools for Jewelry Keychains Making

LEOBRO$10.324.5★1,645 rev

DNLEGULI 20 Pcs Beadable Keychains Bulk Kit DIY Keychain Making Supplies with Metal Blanks for Crafts Jewelry Charms Custom Projects Blank Chain Bars for Beaded Keychain Design (Colourful)

DNLEGULI$15.984.6★373 rev

PAXCOO Keychain Making Kit Keychain Craft Supplies Including Key Chain Hooks Lobster Clasps Key Rings and Jump Rings for Key Chain Making and Jewelry Making

PAXCOO$10.084.7★1,110 rev

Newest

by launch date

421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts

Generic$21.1332 rev

3mo ago

Wurosi Pink 680PCS Keychain Making Kit DIY Crafts DIY Bag Charm Kit

Wurosi$24.4519 rev

5mo ago

Riwiuue 352Pcs Lip Gloss Keychain Making Kit DIY Charms Key Chain Kit

Riwiuue$17.0476 rev

5mo ago

42 Pcs Beadable Keychain Bars Bulk Blank Beaded Keychain Making Kit DIY Bead Keychain Supplies 14 Metal Keychain Bars 14 Bags 14 Thank You Cards Included for Women Men Mothers Day Birthday Gift

YUESEK$9.62939 rev

6mo ago

Wurosi Acrylic 865PCS Beaded Keychain Making Kit DIY Bag Charm Kit

Wurosi$22.2930 rev

6mo ago

What buyers say about keychain making supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Nice quality beads”

Value For Money11%

“Fair Price”

Fun/Entertainment Experience10%

“Fun assortment”

Ease Of Use9%

“easy to open”

Advertised Vs Actual Product7%

“As Advertised”

Gifting Purpose5%

“Fun gift”

Color5%

“Colors are vibrant”

Durability4%

“durable storage case”

Strength4%

“the storage container is sturdy”

Size-Overall4%

“Fits well, made well”

What buyers complain about

Size-Overall18%

“Very small”

Quality-Overall10%

“Poor quality”

Strength5%

“Not super strong”

Durability5%

“Breaks VERY easily”

Color4%

“The gold items were a weird color”

Instructions/User Manual/Troubleshooting4%

“basically useless instructions”

Value For Money3%

“You can find some a little cheaper”

Advertised Vs Actual Product3%

“Not as displayed”

Thickness3%

“String too thick”

Ease Of Use2%

“Could not use at all”

Top return reasons

Size-Overall49%

Advertised Vs Actual Product9%

Value For Money8%

Quality-Overall6%

Defective Material/Parts5%

Color5%

Functionality-Overall4%

Strength2%

Thickness1%

Ease Of Use1%

Common questions

Is keychain making supplies profitable to sell on Amazon United States?: The niche generates $1.4M/yr across 61 tracked products. 22 of 35 products launched in the last 360 days are still selling. 90-day search growth is +23.3%. Flapen's verdict: Launch it (69/100).
How competitive is the keychain making supplies niche?: 46 brands and 53 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 40% of demand.
What do buyers complain about in keychain making supplies?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.3%.
When does demand for keychain making supplies peak?: Demand peaks in May–Jun; the busiest month runs 1.7× the quietest.
What does it cost to enter the keychain making supplies niche?: Listings span $3.99–$47.51; the average listing price is $15.96 (sweet spot $15–$100). The average incumbent carries 740 reviews — the moat a new listing must climb.