How competitive is the Keychain Making Supplies niche on Amazon United States?

46 brands and 53 sellers compete in Keychain Making Supplies on Amazon United States. The top 5 Keychain Making Supplies products take 27% of clicks and its top 5 brands hold 40% of demand.

What do buyers complain about in Keychain Making Supplies?

Keychain Making Supplies buyers on Amazon United States complain most about Size-Overall, Quality-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Keychain Making Supplies niche?

Keychain Making Supplies sells for $15.96 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $3.99–$47.51. The average incumbent carries 740 reviews — the moat a new listing must climb.

Keychain Making Supplies

Keychain Making Supplies clears our launch bar: a $1.4M/yr market growing +23.3% this quarter with returns at 1.3%.

Signals No Dominant Brand

Flapen Score

Launch it

Top 1% of 4,656 Arts, Crafts & Sewing niches · +22 vs the category median of 47

This niche Category average · 4,656 niches

Is Keychain Making Supplies profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Keychain Making Supplies is a $1.4M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 40% of demand. Demand peaks in May–Jun. Verdict: Launch it — 69/100.

Keychain Making Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +23.3% over the last 90 days and 2.7% of searches end in a purchase.

$1.4M

revenue / yr

Units sold / yr125K

Search volume / yr+23.3%3.4M

Conversion rate2.7%

Avg price$15.96

Who owns the niche?

The top 5 brands hold 40% of demand, so 60% of the market is open.

60%

open market share

Brands · sellers46 · 53

Top-5 product click share27%

Open market60%

Avg brand age23 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 61 products

Top Keychain Making Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings

Price: $9.60
Rating: 4.7/5
Reviews: 1,472
Age: 1y ago

990PCS FIVEIZERO Keychain Making Kit Mixed-Color Keychain Clips & Key Ring

Price: $9.38
Rating: 4.7/5
Reviews: 1,472
Age: 11mo ago

LEOBRO Hand Drill 222 PCS Pin Vise Hand Drill with Drill Bits(0.8 mm-3 mm) Needle Nose Pliers Keychain Making Kit Jewelry Making Supplies Hand Drill Tools for Jewelry Keychains Making

Price: $10.32
Rating: 4.5/5
Reviews: 1,645
Age: 5y ago

DNLEGULI 20 Pcs Beadable Keychains Bulk Kit DIY Keychain Making Supplies with Metal Blanks for Crafts Jewelry Charms Custom Projects Blank Chain Bars for Beaded Keychain Design (Colourful)

Price: $15.98
Rating: 4.6/5
Reviews: 373
Age: 2y ago

PAXCOO Keychain Making Kit Keychain Craft Supplies Including Key Chain Hooks Lobster Clasps Key Rings and Jump Rings for Key Chain Making and Jewelry Making

Price: $10.08
Rating: 4.7/5
Reviews: 1,110
Age: 1y ago

Newest

by launch date

421 PCS DIY Beaded Keychain Making Kit Bag Charm Craft Supplies Acrylic Alphabet Bag Beads Heart Star Flower Shapes Make Handmade Gifts for Friends Family Create Zipper Pulls Making Kit Gifts

Price: $21.13
Rating: 4.7/5
Reviews: 32
Age: 3mo ago

Wurosi Pink 680PCS Keychain Making Kit DIY Crafts DIY Bag Charm Kit

Price: $24.45
Rating: 4.8/5
Reviews: 19
Age: 5mo ago

Riwiuue 352Pcs Lip Gloss Keychain Making Kit DIY Charms Key Chain Kit

Price: $17.04
Rating: 4.6/5
Reviews: 76
Age: 5mo ago

42 Pcs Beadable Keychain Bars Bulk Blank Beaded Keychain Making Kit DIY Bead Keychain Supplies 14 Metal Keychain Bars 14 Bags 14 Thank You Cards Included for Women Men Mothers Day Birthday Gift

Price: $9.62
Rating: 4.6/5
Reviews: 939
Age: 6mo ago

Wurosi Acrylic 865PCS Beaded Keychain Making Kit DIY Bag Charm Kit

Price: $22.29
Rating: 4.0/5
Reviews: 30
Age: 6mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

46 rising

Sellers

Top-5 brand share

40%

Top 20: 81%

Top-5 click share

27%

Top 20: 65%

Open market

57%

FIVEIZERO16%
LEOBRO8%
PAXCOO6%
Sucrown5%
DNLEGULI5%
BaubleBar4%

Keychain Making Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume3.4MCVR2.7%Products61Brands46Top 5 Brands40%OOS Rate1.7%Rating4.7★Reviews740Avg BSR#211

Peak months: May, Jun · busiest ÷ quietest = 1.7×

Top Keychain Making Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

keychain making kit1.5M/yr +18.5%1.9% conv.
bag charm kit309K/yr +53.9%1.3% conv.
keychain kit336K/yr +13.2%3.2% conv.
key chain making kit404K/yr -5.0%2.0% conv.
key chain kit96K/yr +39.9%3.0% conv.
diy keychain kit72K/yr +59.3%0.8% conv.
keychain making supplies121K/yr +12.9%1.4% conv.
bag charm supplies37K/yr +242.1%0.8% conv.
bead keychain making kit40K/yr +108.0%1.4% conv.
diy keychain60K/yr +35.6%0.5% conv.

What reviews say buyers love and hate about Keychain Making Supplies

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall21%

“Nice quality beads”

Value For Money11%

“Fair Price”

Fun/Entertainment Experience10%

“Fun assortment”

Ease Of Use9%

“easy to open”

Advertised Vs Actual Product7%

“As Advertised”

What buyers complain about

58% of reviews

Size-Overall18%

“Very small”

Quality-Overall10%

“Poor quality”

Strength5%

“Not super strong”

Durability5%

“Breaks VERY easily”

Color4%

“The gold items were a weird color”

Keychain Making Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

49%

2Advertised Vs Actual Product

3Value For Money

4Quality-Overall

5Defective Material/Parts

Common Keychain Making Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Keychain Making Supplies 69/100 on Amazon United States — Launch it. The niche generates $1.4M/yr across 61 tracked products. 22 of 35 products launched in the last 360 days are still selling. Search demand moved +23.3% over the last 90 days.