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Keychain Chain

Maybe

The top 5 brands take only 42% of clicks. But shoppers spend an estimated $61K a year here, so Keychain Chain is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 4,656 Arts, Crafts & Sewing niches · +4 vs the category median of 46
Market size
$61K/yr289K searches / yr
90-day growth
+6.9%search demand this quarter
Competition
29%top-5 click share · 41 brands · 45 sellers

Flapen Score

Keychain Chain against its category

The dotted line is the Arts, Crafts & Sewing average. Past it, Keychain Chain is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Keychain Chain market on Amazon at a glance

Shoppers on Amazon United States searched for Keychain Chain 289K times last year and spent an estimated $61K. The top 5 brands take 42% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
289K
Growth, 90 days vs prior 90
+6.9%
Conversion, latest week
2.6%
Market size, estimated
$61Ka year
Peak month
September1.2× the quietest month
Top search term
keychain chain60K searches a year

02 · Price

A sale here is worth $8.18.

Listings sell for $8.18 on average, from $3.95 to $19.40. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $8.18 that is $2K to $4K a year per listing.

Average price
$8.18under the $15 to $100 sweet spot
Price range
$3.95–$19.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #249 within Jewelry Findings. It carries 1,390 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#249in Jewelry Findings
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,390per listing
Listings tracked
53

04 · Newcomers

9 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
9Amazon's first-year sales bar
Average brand age
27 months

Products

Top Keychain Chain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

45

Top-5 brand share

42%

Top 20: 82%

Top-5 click share

29%

Top 20: 70%

Open market

53%

  • Brand 118%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Keychain Chain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '25Spike '26SepDecMarJunAugNovMarMayAug

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Keychain Chain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • keychain chain60K/yr
  • ball chain keychain41K/yr
  • keychain chains20K/yr
  • key chain chain19K/yr
  • chain keychain17K/yr
  • chain for keychain13K/yr
  • ball keychain15K/yr
  • chain for keys14K/yr
  • chain for keychain making12K/yr
  • key chain chains10K/yr

Reviews and returns

What reviews say buyers love and hate about Keychain Chain

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Size-Overall”
1.1%of orders come back
“Little short”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Keychain Chain questions

Answered from the same tracked data.