Key Rings
FailPrices span $3.51–$13.54, mostly outside the sweet spot, so Key Rings is a Fail.
- Flapen Score
- 47 / 100Top 45% of 4,656 Arts, Crafts & Sewing niches · +1 vs the category median of 4647
- Market size
- $252K/yr1.3M searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 50%top-5 click share · 23 brands · 41 sellers
Flapen Score
Key Rings against its category
The dotted line is the Arts, Crafts & Sewing average. Past it, Key Rings is stronger. Inside it, weaker.
Market
The Key Rings market on Amazon at a glance
Shoppers on Amazon United States searched for Key Rings 1.3M times last year and spent an estimated $252K. The top 5 brands take 56% of clicks. Demand peaks in Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.
- Searches, last 12 months
- 1.3M
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $252Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- keychain rings245K searches a year
02 · Price
A sale here is worth $6.93.
Listings sell for $6.93 on average, from $3.51 to $13.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At $6.93 that is $28K to $35K a year per listing.
- Average price
- $6.93under the $15 to $100 sweet spot
- Price range
- $3.51–$13.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- $28K–$35K
- Returns
- 1.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Jewelry Findings. It carries 2,318 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Jewelry Findings
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 2,318per listing
- Listings tracked
- 28
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Key Rings products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 6, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Black
- Price
- $3.95
- Rating
- 4.5/5
- Reviews
- 1,595
- Age
- 3y ago

CREST 5 pcs Surgical and Marine Grade Stainless Steel Split Ring for Keychains 1 inch 25mm SS316L Key Rings for Car Keys
- Price
- $8.06
- Rating
- 4.6/5
- Reviews
- 3,837
- Age
- 2y ago

100PCS Split Key Rings Bulk for Keychain and Crafts Keychain Rings (Silver 25mm)
- Price
- $4.23
- Rating
- 4.6/5
- Reviews
- 820
- Age
- 3y ago

100PCS Key Rings Bulk Split Key Rings Keychain Rings and Crafts 1 inch (25mm)
- Price
- $4.65
- Rating
- 4.8/5
- Reviews
- 931
- Age
- 3y ago

LEOBRO 60PCS Lobster Claw Clasps and Key Rings 30PCS Keychains Clips and 30PCS Key Chain Ring Keychain Making kit for Key Chain Jewelry Making Art Crafts Silver
- Price
- $5.94
- Rating
- 4.6/5
- Reviews
- 4,618
- Age
- 3y ago
Trending
estimated 90-day click momentum
100PCS Split Key Rings Bulk for Keychain and Crafts Keychain Rings (Silver 25mm)
- Price
- $4.23
- Rating
- 4.6/5
- Reviews
- 820
- Age
- 3y ago

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden
- Price
- $4.91
- Rating
- 4.5/5
- Reviews
- 1,595
- Age
- 1y ago

Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)
- Price
- $10.23
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 1y ago

CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
- Price
- $7.52
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 2y ago

LEOBRO 240PCS Lobster Claw Clasps and Key Rings Keychain Making Kit 120PCS Keychain Clips and 120PCS Key Chain Ring for Keychains Lanyard Jewelry Making Art Crafts Silver
- Price
- $13.54
- Rating
- 4.6/5
- Reviews
- 4,618
- Age
- 3y ago
Newest
by launch date
Muitcdo Brass Key Rings Bulk Gold Key Chain Organizer Holder for Men Women with Secure Screw Locking Cute Purse Bag Charms for Handbags Small Carabiner Clip for Dog Leash Pet Tags (6 Pack)
- Price
- $10.23
- Rating
- 4.7/5
- Reviews
- 323
- Age
- 1y ago

325PCS FIVEIZERO Keychain Making Kit - Silver Keychain Clips with Key Rings
- Price
- $9.69
- Rating
- 4.7/5
- Reviews
- 1,571
- Age
- 1y ago

ZoloAJay 20 Pack Key Ring Keychain 1 Inch 25mm Diameter Metal Flat Split Key Chains Rings for Home Car Dog Tag Office Lanyards Keys Attachment Golden
- Price
- $4.91
- Rating
- 4.5/5
- Reviews
- 1,595
- Age
- 1y ago

50PCS Metal Lobster Claw Clasp with Key Rings 25PCS Keychains Clips Hooks and 25PCS Key Chain Rings Keychain Accessories Keychain Ring Making kit for Crafts Silver
- Price
- $5.70
- Rating
- 4.7/5
- Reviews
- 1,793
- Age
- 2y ago

CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys
- Price
- $7.52
- Rating
- 4.5/5
- Reviews
- 945
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
41
Est. top-5 brand share
56%
Top 20: 96%
Est. top-5 click share
50%
Top 20: 90%
Open market
39%
- ZoloAJay24%
- DSUWAZU11%
- CREST Products9%
- LEOBRO6%
- KANSPHY6%
- GardEasy5%
Demand
Key Rings search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.5×
Search terms
Top Key Rings search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- keychain rings245K/yr
- key rings bulk197K/yr
- keychain clips102K/yr
- keychain ring109K/yr
- heavy duty key ring103K/yr
- small key rings94K/yr
- large key ring77K/yr
- key rings heavy duty66K/yr
- key rings for crafts49K/yr
- small key ring39K/yr
Reviews and returns
What reviews say buyers love and hate about Key Rings
We read the reviews and the return reasons for every product selling here.
“These are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Key Rings questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









